Boke Flower
Nigo's signature poppy emblem defines Kenzo Paris, embroidered across sweatshirts, polos, knits and technical trousers.
10 live now · from $112
Explore Boke Flower →Brand profile
Kenzo
French house founded in 1970 by Kenzo Takada, LVMH-owned since 1993 and led by Japanese streetwear designer Nigo since 2021.
ParisOrigin
UnisexFocus
StreetwearStyle
$$$$Price
What to know about Kenzo
Nigo runs a Paris house
Since 2021 the artistic director has been Nigo, founder of A Bathing Ape and Human Made, pushing varsity jackets, workwear, wide-leg denim and graphic sweatshirts.
You are buying the motif
The tiger head drove the label's 2010s popularity and the Boke Flower carries it now, so most entry pieces are logo hoodies and graphic tees.
LVMH money, streetwear shape
Owned by LVMH since 1993 and shown at Paris Fashion Week, so prices sit at luxury level even on sweatshirts and cotton basics.
The pieces that define Kenzo
Shop Kenzo →
Wild Tiger
The tiger head that made Kenzo a 2010s phenomenon, still the label's most recognisable graphic on hoodies, sweatshirts and tees.
5 live now · from $92
Explore Wild Tiger →Turn Up Wide Fit Jeans
The cuffed wide-leg denim that anchors Nigo's workwear-leaning Kenzo Paris silhouette.
Explore wide fit jeans →Shop Kenzo
Shop all Kenzo ↗Available atSSENSE
How Kenzo fits
Overall fit
runs small
Shoppers most often report Kenzo running a size small versus mainstream European labels, with the Japanese-influenced tiger sweatshirts and tees the most commonly cited offenders, while Nigo-era workwear and denim read looser and closer to true to size.
Tip: Size up one from your usual EU/US size, especially in sweatshirts and tees, unless a piece is explicitly cut oversized.
Medium confidence · based on 14 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | slightly small | regular, with some boxy camp-collar and workwear cuts | Consider sizing up if you are between sizes or have a broader chest. |
| Hoodies & sweatshirts | runs small | fairly trim through chest and shoulders on classic tiger styles; roomier on recent Boke Flower pieces | Size up one, or two if you want a genuinely relaxed or layerable fit. |
| Trousers & pants | true to size | relaxed to wide workwear-influenced cuts | Take your usual waist size and expect a loose leg you may need shortened. |
| Jeans & denim | true to size | wide-leg and relaxed under Nigo | Stick with your measured waist size; the leg is intentionally wide, so sizing down distorts the silhouette. |
| Jackets | slightly small | varsity and coach styles read roomy in the body but narrow in the shoulder | Size up if you plan to layer knitwear underneath or have wider shoulders. |
| T-shirts & graphic tees | runs small | regular to slightly slim, with newer graphic tees cut boxier | Take one size up from your normal tee size for a standard fit. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Kenzo
See all 18 brands like Kenzo →
88% matchBape
Nigo's own Tokyo label — same graphic hand, lower price
What changes: Pure streetwear, no runway tailoring or luxury house pricing
78% matchOff-White
LVMH's other logo-led luxury streetwear runway label
What changes: Industrial/quotation graphics rather than florals and tigers
74% matchMaison Kitsuné
Franco-Japanese Paris label, animal-logo staples
What changes: Far cheaper, café-casual basics with no runway ambition
69% matchAimé Leon Dore
90s-prep spin on elevated graphic sportswear
What changes: Americana prep references, no European house heritage
Kenzo fit questions
Does Kenzo run big or small?
Kenzo runs small. Size up one from your usual EU/US size, especially in sweatshirts and tees, unless a piece is explicitly cut oversized. Shoppers most often report Kenzo running a size small versus mainstream European labels, with the Japanese-influenced tiger sweatshirts and tees the most commonly cited offenders, while Nigo-era workwear and denim read looser and closer to true to size.
How does Kenzo fit?
Shoppers most often report Kenzo running a size small versus mainstream European labels, with the Japanese-influenced tiger sweatshirts and tees the most commonly cited offenders, while Nigo-era workwear and denim read looser and closer to true to size. Overall shape: generally slim-to-regular through the body with a boxier, wider cut in Nigo-era pieces.
How do Kenzo shirts & overshirts fit?
Kenzo shirts & overshirts fits slightly small. Consider sizing up if you are between sizes or have a broader chest. Shape: regular, with some boxy camp-collar and workwear cuts.
How do Kenzo hoodies & sweatshirts fit?
Kenzo hoodies & sweatshirts runs small. Size up one, or two if you want a genuinely relaxed or layerable fit. Shape: fairly trim through chest and shoulders on classic tiger styles; roomier on recent Boke Flower pieces.
How do Kenzo trousers & pants fit?
Kenzo trousers & pants fits true to size. Take your usual waist size and expect a loose leg you may need shortened. Shape: relaxed to wide workwear-influenced cuts.
Brand facts
Kenzo is a Paris fashion house founded in 1970 by Japanese designer Kenzo Takada and owned by LVMH since 1993. Japanese streetwear figure Nigo, founder of A Bathing Ape and Human Made, became artistic director in 2021 and rebranded the line as Kenzo Paris, steering it toward varsity jackets, workwear, wide-leg denim and graphic sweatshirts. Signature motifs include the Boke Flower and the tiger head that fuelled the label's 2010s popularity. Collections show during Paris Fashion Week.
- Founded
- 1970
- Origin
- Paris, France
- Made in
- China, India
- Price
- $$$$
- Typical prices
- T-shirts $183–$288 · Shirts $223–$478 · Hoodies $433–$533
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Streetwear, Urban prep / Ivy, Minimalist / Contemporary