If you buy BAPE for loud logo graphics, camo prints, boxy hoodies and drop-based scarcity, this list covers the labels that scratch the same itch. The closest matches are Human Made (Nigo's own post-BAPE label), Billionaire Boys Club (co-founded by Nigo with Pharrell) and Supreme; for cheaper graphic-led options look at Karl Kani, Trapstar and MARKET. Note that BAPE itself has been controlled by Hong Kong retail group I.T since 2011, and several brands here have changed hands too.
New York skate and streetwear brand known for weekly box-logo drops and collaborations, owned by EssilorLuxottica since October 2024.
Why it's similar. Both brands embody the essence of streetwear, appealing to urban fashion enthusiasts and fans of limited-edition drops.
New York streetwear label built on workwear and uniform codes, independent again after founder Heron Preston bought it back from New Guards Group in 2025.
Why it's similar. Heron Preston shares a similar streetwear style, relaxed and boxy silhouette, and colorful palette with Bape. Both brands also emphasize high-quality materials and fit a luxury price segment.
Nigo's Tokyo label reworking vintage workwear and sportswear with mascot graphics, listed on the Tokyo Stock Exchange since November 2025.
Why it's similar. Nigo's own Tokyo label after BAPE, applying the same mascot-graphic formula — hearts, ducks, polar bears — to loopwheel tees, varsity jackets and sashiko denim at a comparable med-high price.
Milan streetwear label founded in 2012 on graphic tees with Patagonian and Mapuche imagery, now designed in-house under New Guards Group.
Why it's similar. Built on bold graphic tees and printed jersey, hoodies and sneakers at a med-high tier, the Milan equivalent of BAPE's print-led approach.
Milan-based luxury streetwear label founded by Virgil Abloh in 2012, majority-owned by LVMH and creatively led by Ib Kamara.
Why it's similar. Both brands merge street culture with high-fashion influences, catering to a fashion-forward audience.
Los Angeles streetwear label, formerly Chinatown Market, known for smiley-face graphics, tie-dye and bootleg-style pop-culture apparel.
Why it's similar. Both brands prioritize colorful graphics and playful designs that resonate with a youthful audience.
Founder-led Los Angeles streetwear brand from 1989, known for baggy denim, script-logo tees and 1990s hip-hop heritage, now strongest in Europe and Japan.
Why it's similar. Both brands celebrate urban fashion and have strong ties to hip-hop culture.
London streetwear label founded in 2005, known for Irongate-logo puffers, tracksuits and graphic tees rooted in UK grime and rap culture.
Why it's similar. Trapstar and Bape have a colorful, streetwear aesthetic with relaxed fits and appeal to urban youth culture.
Tokyo label founded in 1994 by Shinsuke Takizawa, building biker, punk and military references into heavily branded Japanese-made streetwear.
Why it's similar. Both brands have a strong Japanese influence and share the aesthetic roots of streetwear craftsmanship.
Milan-based Italian streetwear label founded in 2015, known for a masked-face motif on oversized graphic hoodies and portrait-print T-shirts.
Why it's similar. Milan label whose masked-face motif on oversized graphic hoodies and portrait-print tees mirrors BAPE's character-logo repetition, at a similar med-high price.
American streetwear label founded in 2003 by Pharrell Williams and Nigo, known for space-themed graphics, arrow logos and its ICECREAM sister line.
Why it's similar. Co-founded in 2003 by Nigo with Pharrell Williams, so it shares BAPE's DNA directly: space and astronaut graphics, arrow logos, hoodies and varsity jackets.
London skate brand founded in 2009 by Lev Tanju, known for Tri-Ferg graphics, VHS-era humour and weekly Friday drops.
Why it's similar. London skate brand with the same drop-driven model — weekly Friday releases of Tri-Ferg logo tees, hoodies and tracksuits — at a mid price tier below BAPE.
Leeds menswear label founded in 2010, pairing Japanese Ivy-inspired references with nylon tracksuits, heavyweight jersey and understated logo branding at accessible prices.
Why it's similar. Leeds label with Japanese Ivy references, crinkle-nylon tracksuits and heavyweight jersey hoodies, offering a quieter, more accessible take on Japan-influenced streetwear.
American label founded in 2015 by Cynthia Lu, known for four-eyed smiley faces, puff-print lettering and limited surprise drops.
Why it's similar. Trades on cartoonish four-eyed smiley characters and puff-print graphics released in limited surprise drops, matching BAPE's mascot-plus-scarcity model at a med-high tier.
American surf-rooted streetwear pioneer known for its scrawled signature logo, graphic tees, hoodies and tightly controlled chapter-store distribution.
Why it's similar. The original graphic-tee-and-hoodie streetwear house, with recurring logo motifs like the 8-Ball and Stock logo sold through tightly controlled chapter stores at a mid price.
Tokyo military- and workwear-rooted label founded in 1996 by Tetsu Nishiyama, known for jungle jackets, MILT cargo trousers and muted utilitarian staples.
Why it's similar. Tokyo label from the same 1990s Harajuku generation, with boxy proportions and Japanese fabric sourcing, though its military-workwear palette runs far more muted than BAPE camo.
Paris-founded label led by Guram Gvasalia, turning workwear, merch and uniform codes into oversized, logo-heavy runway collections.
Why it's similar. Oversized logo hoodies and T-shirts built on merch and uniform codes, taking BAPE's loud-branding instinct into a high, runway price tier.
London streetwear label born from a music photo blog, known for logo tees, hoodies and reflective crossbody bags.
Why it's similar. London logo-driven streetwear rooted in rap culture, with P+F wordmark tees, hoodies and 3M reflective bags at a mid price.
London streetwear label founded in 2016 by Jehu-cal Enemokwu, known for heavyweight hoodies, tracksuits and knitwear rooted in his British-Nigerian upbringing.
Why it's similar. Founder-run London label making heavyweight hoodies, tracksuits and varsity jackets with printed graphics, at a med-high tier close to BAPE's.
Los Angeles logo-driven streetwear label founded in 2015 by Neek Lurk, owned by licensing firm Marquee Brands since 2022.
Los Angeles label founded in 2013 by Jerry Lorenzo, pairing oversized streetwear silhouettes with luxury fabrics and muted, neutral palettes.
Los Angeles streetwear label from Venice, known for Old English graphics, gentrification commentary and sports-team collaborations.
Hong Kong label founded in 2014 by actor-singer Shawn Yue, making minimal, utility-driven streetwear and frequent sneaker and outerwear collaborations.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Supreme | 85% | Streetwear | Cheaper |
| 2 | Heron Preston | 85% | Streetwear | Similar |
| 3 | Human Made | — | Cheaper | |
| 4 | Marcelo Burlon County of Milan | — | Similar | |
| 5 | Off-White | 80% | Streetwear | Cheaper |
| 6 | Chinatown Market | 78% | Streetwear | Cheaper |
| 7 | Karl Kani | 76% | Streetwear | Cheaper |
| 8 | Trapstar | 76% | Streetwear | Cheaper |
| 9 | Neighborhood | 74% | Streetwear | Cheaper |
| 10 | Ih Nom Uh Nit | — | Cheaper | |
| 11 | Billionaire Boys Club | — | Cheaper | |
| 12 | Palace | — | Cheaper | |
| 13 | MKI Myuki | — | Cheaper | |
| 14 | Cactus Plant Flea Market | — | Cheaper | |
| 15 | Stüssy | — | Cheaper | |
| 16 | WTAPS | — | Cheaper | |
| 17 | VETEMENTS | — | Cheaper | |
| 18 | Places+Faces | — | Cheaper | |
| 19 | Jehucal | — | Cheaper | |
| 20 | Anti Social Social Club | — | Similar | |
| 21 | Fear of God | — | Similar | |
| 22 | Born x Raised | — | Similar | |
| 23 | Madness Hong Kong | — | Similar |
Human Made. It's founded by Nigo, the same designer who started BAPE in 1993, works out of Tokyo, sits at a comparable med-high price tier, and uses the same formula of mascot characters and heavy graphics on premium fleece and jersey.
Karl Kani is the cheapest option here at a low-mid tier, with baggy denim and script-logo tees. MARKET, Supreme, Trapstar, Palace, Stüssy, Places+Faces and MKI all sit at a mid tier, below BAPE's med-high positioning. BAPE's own AAPE diffusion line is another way down in price.
Hong Kong retail group I.T, which took a controlling stake in 2011 and bases the business in Hong Kong. Nigo left and now runs Human Made and is creative director at Kenzo.
Off-White (majority-owned by LVMH, creative direction by Ib Kamara), Vetements, and NEIGHBORHOOD all sit in the high tier. Heron Preston, Marcelo Burlon County of Milan and Cactus Plant Flea Market are med-high, like BAPE itself.
Human Made is his current label, and Billionaire Boys Club and ICECREAM were founded in 2003 with Pharrell Williams. Anti Social Social Club has also collaborated with BAPE directly.