Brand profile

Bape

Japanese streetwear label founded by Nigo in 1993, known for Ape Head logos, 1ST CAMO, Shark hoodies, Baby Milo and BAPESTA sneakers.

TokyoOrigin
MenswearFocus
StreetwearStyle
$$$Price

22 brands like Bape like Billionaire Boys Club, Bape Baby, Supreme →

A man wearing a denim BAPE outfit with an all-over star print and a white t-shirt

What to know about Bape

Built on a handful of signatures

The Shark full-zip hoodie, 1ST CAMO and ABC camo prints, Baby Milo graphics and the BAPESTA sneaker account for most of what the brand is bought for.

Ura-Harajuku roots, Hong Kong ownership

Founded by Nigo in Tokyo in 1993, the label has been controlled since 2011 by Hong Kong retail group I.T, which runs the business from there.

Two price entry points

Main-line hoodies and sneakers sit at the upper-middle end of streetwear, while the AAPE diffusion line covers cheaper pieces under the same house.

Known forSneakersHoodies & sweatshirtsT-shirts & graphic tees

The pieces that define Bape

Shop Bape →

Shark Full-Zip Hoodie

The zip-over-the-face shark hood is BAPE's most recognizable garment and the piece that turned the label into a global streetwear icon.

Explore Shark hoodies →

ABC Camo

The ape-head camouflage print, alongside 1ST CAMO, is the house pattern that stamps BAPE across hoodies, tees and accessories.

Explore ABC Camo →

BAPESTA

BAPE's star-sided low-top is the brand's defining sneaker and a cornerstone of Ura-Harajuku sneaker culture.

Explore BAPESTA →

Available atSSENSE

How Bape fits

Overall fit

runs small

BAPE uses Japanese sizing that tends to run smaller and shorter than Western equivalents, so many people size up for a comfortable or relaxed fit.

Tip: Most shoppers size up one, sometimes two, from their usual size, especially the Shark hoodies.

runs smallJapanese sizingsize up oneboxyshort in the body

High confidence · based on 30 sources

By category

CategoryRunsShapeSize advice
Jeans & denimslightly smallmostly straight to slightly relaxedExpect a snug waist and consider going up one tag size.
Shirts & overshirtsslightly smallregular to slightly boxy camp/overshirt cutsGo up one size if you plan to layer or want sleeve length to reach the wrist.
Trousers & pantsslightly smallvaries from tapered joggers to wider cargo and camo pantsCheck the waist measurement and size up one if you're between sizes or tall.
Sneakerstrue to sizeregular widthBAPESTAs generally fit true to size but run a bit long; consider a half size down if between sizes.
Hoodies & sweatshirtsruns smallboxy with fitted armsSize up one for the Shark full-zip hoodies; two sizes if you want a relaxed fit over layers.
Jacketsruns smallboxy streetwear cutSize up for layering room since outerwear follows the same small Japanese sizing.
T-shirts & graphic teesslightly smallregular to slightly boxyConsider sizing up one if you prefer a looser fit, as tees run a touch small.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

An image of Bape Baby baby milo pullover hoodie kids86% match

Bape Baby

$$$Kids streetwearTokyo, Japan

BAPE's own Baby Milo kids and lifestyle line

What changes: Kids sizing and character-led, not adult flagship pieces

Bape fit questions

Does Bape run big or small?

Bape runs small. Most shoppers size up one, sometimes two, from their usual size, especially the Shark hoodies. BAPE uses Japanese sizing that tends to run smaller and shorter than Western equivalents, so many people size up for a comfortable or relaxed fit.

How does Bape fit?

BAPE uses Japanese sizing that tends to run smaller and shorter than Western equivalents, so many people size up for a comfortable or relaxed fit. Overall shape: boxy Japanese streetwear cut.

How do Bape jeans & denim fit?

Bape jeans & denim fits slightly small. Expect a snug waist and consider going up one tag size. Shape: mostly straight to slightly relaxed.

How do Bape shirts & overshirts fit?

Bape shirts & overshirts fits slightly small. Go up one size if you plan to layer or want sleeve length to reach the wrist. Shape: regular to slightly boxy camp/overshirt cuts.

How do Bape trousers & pants fit?

Bape trousers & pants fits slightly small. Check the waist measurement and size up one if you're between sizes or tall. Shape: varies from tapered joggers to wider cargo and camo pants.

Brand facts

A Bathing Ape (BAPE) is a Japanese streetwear label founded by Tomoaki "Nigo" Nagao in Ura-Harajuku, Tokyo, in 1993, and now owned by Hong Kong retail group I.T, which acquired a controlling stake in 2011 and bases the business in Hong Kong. Signature products include the Shark full-zip hoodie, 1ST CAMO and ABC camo apparel, Baby Milo character graphics and the BAPESTA sneaker. The brand operates BAPE STORE locations across Asia, Europe and North America, runs the AAPE diffusion line, and marked its 30th anniversary in 2023.

Founded
1993
Origin
Tokyo, Japan
Made in
Japan, China
Price
$$$
Typical prices
T-shirts $99–$124 · Footwear $277–$343 · Hoodies $364–$500
Focus
Menswear
Facts checked
September 2026
Styles
Streetwear, Y2K, Skatewear

Bape is featured in

Keep exploring