Knockaround

Knockaround is a San Diego eyewear label founded in 2005 by Adam "Ace" Moyer, built on affordable, impact-resistant polarized sunglasses in bold, frequently rotating colorways. Core frames such as Premiums, Fast Lanes and Torrey Pines retail around $28-$45, alongside sport shields, blue-light glasses, snow goggles and a Custom Shop configurator. Brand Holdings took a growth equity stake in 2022, installing Jeffrey Hennion as CEO and expanding wholesale distribution. The brand leans on partnerships and collaborations, including US Ski & Snowboard, Sanrio and a PGA TOUR official eyewear deal running through 2029.