74% matchArthur Apparel
Soft relaxed separates in retro prints, indie DTC
What changes: Daywear separates rather than dedicated sleepwear sets
Brand profile
Lake Pajamas
American sleepwear label known for soft Pima cotton pajama sets in classic stripes and solids, sold online and in Charleston and Atlanta stores.
SavannahOrigin
MenswearFocus
Minimalist / ContemporaryStyle
$$Price
4 brands like Lake Pajamas like Arthur Apparel, Sunspel, Sezane →
What to know about Lake Pajamas
Pima cotton sets are the base
The core product is a Pima cotton pajama set in short and long versions, with stripes, solids and small prints, plus linen and gauze options.
Built for softness, not tailoring
Two new mothers founded it in Savannah in 2014 specifically to make pajamas softer and looser than the tailored sleepwear then available.
Direct-to-consumer, family-wide sizing
It sells mainly online with stores in Charleston and Atlanta, grows through influencer partnerships, and covers men's and children's sizing alongside women's.
If you like Lake Pajamas
74% match
70% matchSunspel
Fabric-first cotton basics, same quiet-luxury feel
What changes: Menswear tees and underwear, UK-made, no pajama sets
66% matchSezane
DTC drop model, timeless stripes and feminine classics
What changes: French daywear and shoes, trend-led collections
63% matchDjerf Avenue
Founder-led DTC with relaxed, cozy non-seasonal staples
What changes: Scandi minimalism, oversized outerwear over sleepwear
Brand facts
LAKE (Lake Pajamas) is a direct-to-consumer sleepwear label founded in Savannah, Georgia in 2014 by friends Anne Read Lattimore and Cassandra Cannon, then new mothers who wanted softer, less tailored pajamas. The core product is the Pima cotton pajama set in short and long styles, with stripes, solids and small prints, extended by nightgowns, robes, linen and gauze fabrics, and men's and children's sizing. It sells online plus brick-and-mortar stores in Charleston and Atlanta, and markets heavily through influencer partnerships.
- Founded
- 2014
- Origin
- Savannah, United States
- Made in
- USA
- Price
- $$
- Focus
- Menswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Urban prep / Ivy, Quiet luxury