Lake Pajamas

LAKE (Lake Pajamas) is a direct-to-consumer sleepwear label founded in Savannah, Georgia in 2014 by friends Anne Read Lattimore and Cassandra Cannon, then new mothers who wanted softer, less tailored pajamas. The core product is the Pima cotton pajama set in short and long styles, with stripes, solids and small prints, extended by nightgowns, robes, linen and gauze fabrics, and men's and children's sizing. It sells online plus brick-and-mortar stores in Charleston and Atlanta, and markets heavily through influencer partnerships.