82% matchFilippa K
Stockholm minimalism with a more grown-up, tailored edge
What changes: Higher price, seasonal collections, less DTC/social-led
Brand profile
Djerf Avenue
Swedish direct-to-consumer label by Matilda Djerf making non-seasonal minimalist staples — relaxed blazers, sweat sets, wide-leg denim — sold online.
StockholmOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$Price
What to know about Djerf Avenue
No seasons, no runway drops
The range is built as non-seasonal ready-to-wear — relaxed blazers, wide-leg denim, knitwear, matching hoodie-and-sweatpant sets and silk sleepwear that stay in stock rather than rotating.
Founder-owned and sold direct
Started in 2019 by content creator Matilda Djerf and Rasmus Johansson, the Stockholm label is still founder-owned and sells mainly through its own site, with a beauty line alongside clothing.
Soft Scandinavian neutrals, extended sizing
Expect neutrals and pastels in a relaxed Scandinavian cut, offered across extended sizing and photographed on unretouched models wearing actual production pieces.
How Djerf Avenue fits
Overall fit
runs large
Djerf Avenue pieces are generally cut oversized and relaxed by design, so many shoppers find them larger than expected and size down for a closer fit.
Tip: Consider sizing down if you prefer a less oversized look, as pieces are designed with intentional volume.
Medium confidence · based on 8 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | runs large | oversized, relaxed | Size down if you don't want an extra-slouchy fit, as the matching sets run big. |
| Jeans & denim | slightly large | relaxed wide-leg | The wide-leg denim runs relaxed and long; size down or hem if you're petite. |
| Jackets | runs large | relaxed, oversized blazer | Blazers are cut oversized for a draped look; size down for a more structured fit. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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Djerf Avenue fit questions
Does Djerf Avenue run big or small?
Djerf Avenue runs large. Consider sizing down if you prefer a less oversized look, as pieces are designed with intentional volume. Djerf Avenue pieces are generally cut oversized and relaxed by design, so many shoppers find them larger than expected and size down for a closer fit.
How does Djerf Avenue fit?
Djerf Avenue pieces are generally cut oversized and relaxed by design, so many shoppers find them larger than expected and size down for a closer fit. Overall shape: relaxed, oversized.
How do Djerf Avenue hoodies & sweatshirts fit?
Djerf Avenue hoodies & sweatshirts runs large. Size down if you don't want an extra-slouchy fit, as the matching sets run big. Shape: oversized, relaxed.
How do Djerf Avenue jeans & denim fit?
Djerf Avenue jeans & denim fits slightly large. The wide-leg denim runs relaxed and long; size down or hem if you're petite. Shape: relaxed wide-leg.
How do Djerf Avenue jackets fit?
Djerf Avenue jackets runs large. Blazers are cut oversized for a draped look; size down for a more structured fit. Shape: relaxed, oversized blazer.
Brand facts
Djerf Avenue is a direct-to-consumer Swedish label founded in 2019 by content creator Matilda Djerf and Rasmus Johansson, based in Stockholm. It sells non-seasonal ready-to-wear instead of runway collections: relaxed blazers, matching hoodie-and-sweatpant sets, wide-leg denim, knitwear and silk sleepwear, plus a beauty line. The look is soft Scandinavian minimalism in neutrals and pastels, offered in extended sizing and shot on unretouched models wearing actual production pieces. The company remains founder-owned and sells mainly through its own site.
- Founded
- 2019
- Origin
- Stockholm, Sweden
- Made in
- Portugal, Italy
- Price
- $$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury, Urban prep / Ivy