88% matchNew York & Company
Same affordable wear-to-work blazers and dresses
What changes: Digital-only now, no petite/curvy depth in stores
Brand profile
Loft
American mall-tier women's label, launched 1998 as Ann Taylor's casual sister brand, selling versatile work-to-weekend basics in petite, tall and curvy fits.
New York CityOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$Price
4 brands like Loft like New York & Company, Liz Claiborne, Nine West →
What to know about Loft
Ann Taylor's casual, cheaper sister
Launched in 1998 by Ann Inc. as a more relaxed, lower-priced counterpart to Ann Taylor, and still sits beside it under KnitWell Group after the 2020 Ascena bankruptcy.
Work-to-weekend staples, not trends
The range leans on denim, trousers, knit dresses and sweaters with print, color and soft tailoring rather than season-chasing design.
Fit range is the draw
Core pieces, especially tops, come in petite, tall and curvy fits across hundreds of North American full-price and outlet stores plus loft.com.
How Loft fits
Overall fit
runs large
LOFT is a women's brand whose pieces tend to run generous, with relaxed tailoring and inclusive petite, tall and curvy ranges that help dial in length and proportion.
Tip: Consider sizing down, especially in tops and dresses, as vanity sizing tends to run generous.
Medium confidence · based on 8 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | runs large | relaxed | Blouses and tops tend to run roomy; size down for a closer fit. |
| Trousers & pants | slightly large | relaxed | Pick your length range (petite/tall) for the right break and consider sizing down at the waist. |
| Jeans & denim | slightly large | regular to relaxed | Denim often stretches and runs a touch large, so try your usual size or one down. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Loft
88% match
84% matchLiz Claiborne
Legacy American women's workwear at mall prices
What changes: Sold as a JCPenney private label, older customer skew
66% matchNine West
Footwear counterpart to the same work-to-weekend wardrobe
What changes: Shoes and accessories only, no apparel
62% matchChicwish
More overtly feminine, retro dress-led assortment
What changes: Online-only, trend/occasion focus over workwear staples
Loft fit questions
Does Loft run big or small?
Loft runs large. Consider sizing down, especially in tops and dresses, as vanity sizing tends to run generous. LOFT is a women's brand whose pieces tend to run generous, with relaxed tailoring and inclusive petite, tall and curvy ranges that help dial in length and proportion.
How does Loft fit?
LOFT is a women's brand whose pieces tend to run generous, with relaxed tailoring and inclusive petite, tall and curvy ranges that help dial in length and proportion. Overall shape: relaxed.
How do Loft shirts & overshirts fit?
Loft shirts & overshirts runs large. Blouses and tops tend to run roomy; size down for a closer fit. Shape: relaxed.
How do Loft trousers & pants fit?
Loft trousers & pants fits slightly large. Pick your length range (petite/tall) for the right break and consider sizing down at the waist. Shape: relaxed.
How do Loft jeans & denim fit?
Loft jeans & denim fits slightly large. Denim often stretches and runs a touch large, so try your usual size or one down. Shape: regular to relaxed.
Brand facts
LOFT is an American women's apparel chain created in 1998 by Ann Inc. as Ann Taylor's more casual, lower-priced sister label. It sells work-to-weekend wardrobe staples — denim, trousers, knit dresses, sweaters, swimwear, plus jewelry, shoes and accessories — offered across petite, tall and curvy fits, with print, color and relaxed tailoring rather than trend-led design. Sycamore Partners bought the brand out of Ascena Retail Group's 2020 bankruptcy and in 2023 folded it into holding company KnitWell Group alongside Ann Taylor and Talbots. It trades through hundreds of North American full-price and outlet stores and loft.com.
- Founded
- 1998
- Origin
- New York City, United States
- Made in
- Asia, USA
- Price
- $$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Urban prep / Ivy