95% matchBrunello Cucinelli
Both brands emphasize luxurious materials and craftsmanship within a timeless style.
Loro Piana
StyleQuiet luxuryMinimalist / ContemporaryUrban prep / Ivy
Known forSweaters & knitwearOuterwear
Loro Piana is an Italian luxury house within LVMH, which took a controlling stake in 2013. Rooted in a Valsesia wool mill founded by Pietro Loro Piana, it processes rare fibres — baby cashmere, vicuña, extra-fine merino, lotus flower — into knitwear, tailoring, outerwear, Open Walk suede footwear and leather goods, favouring undyed neutrals and no visible logos. In July 2025 a Milan court placed the company under judicial administration for one year over illegal subcontracting in its Italian supply chain; Loro Piana says it cut ties with the supplier involved.
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How Loro Piana fits
| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| Hoodies & sweatshirts | true to size | relaxed, unstructured cashmere or jersey shape | regular, sits at the hip | Stick with your usual size; these are already cut with easy volume. | low |
| Shirts & overshirts | slightly small | regular through the body with a soft, unfussy collar | regular to slightly long in the sleeve | Use the neck-size conversion carefully and go up a size if you sit between measurements. | medium |
| Trousers & pants | true to size | soft pleated or flat-front cut with a moderate taper | typically long or unfinished, expecting a tailor's hem | Buy your normal waist and budget for hemming the length. | medium |
| Jackets | slightly large | soft-shouldered, unstructured and generous through the body | regular to slightly long | Consider your true size or one down unless you plan to layer knitwear underneath. | medium |
| T-shirts & graphic tees | slightly small | clean regular fit, lightly tapered rather than boxy | regular body length | Size up one if you prefer any ease, as the fine cotton and silk knits sit close to the body. | low |
Does Loro Piana run big or small?
Loro Piana fits slightly small. Treat the Italian labelling literally (IT 50 ≈ US 40) and consider one size up if you are between sizes or want a layering-friendly fit. Most wearers find Loro Piana cut on Italian sizing that lands a touch small versus US labelling, with soft, refined shapes that feel elegant rather than tight, and outerwear that is comparatively roomy for layering.
How does Loro Piana fit?
Most wearers find Loro Piana cut on Italian sizing that lands a touch small versus US labelling, with soft, refined shapes that feel elegant rather than tight, and outerwear that is comparatively roomy for layering. Overall shape: soft and elegant rather than tight — gently tapered through the chest with a relaxed, draping body.
How do Loro Piana hoodies & sweatshirts fit?
Loro Piana hoodies & sweatshirts fits true to size. Stick with your usual size; these are already cut with easy volume. Shape: relaxed, unstructured cashmere or jersey shape.
How do Loro Piana shirts & overshirts fit?
Loro Piana shirts & overshirts fits slightly small. Use the neck-size conversion carefully and go up a size if you sit between measurements. Shape: regular through the body with a soft, unfussy collar.
How do Loro Piana trousers & pants fit?
Loro Piana trousers & pants fits true to size. Buy your normal waist and budget for hemming the length. Shape: soft pleated or flat-front cut with a moderate taper.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
Not sure what size to buy?
Paste a Loro Piana listing's measurements and compare them to something you already own.
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