88% matchPomelo Fashion
Southeast Asian omnichannel womenswear at similar prices
What changes: Broader marketplace assortment, more trend-led than workwear
Brand profile
Love Bonito
Singapore womenswear brand making accessibly priced workwear and everyday separates designed for Asian body proportions, sold online and across Asian retail stores.
SingaporeOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$Price
17 brands like Love Bonito like Pomelo Fashion, Uniqlo, Everlane →
What to know about Love Bonito
Cut for Asian body proportions
The fit model is the whole premise: dresses, tailored trousers and separates drafted around Asian proportions rather than graded down from Western blocks.
A blogshop that became retail
It started as the BonitoChico blogshop in 2010 and now runs roughly 28 stores across Southeast Asia and Hong Kong, plus a US flagship.
Workwear basics, three tiers deep
The range splits into Signatures, Staples and Capsule lines, leaning office-ready knits, tops and trousers at accessible prices, with activewear under its own cheak label.
How Love Bonito fits
Overall fit
true to size
Shoppers generally find Love, Bonito true to size with cuts tailored for Asian body proportions, though sizing can vary between collections and styles.
Tip: Order your usual size; the fit is designed for Asian proportions so petite shoppers often find it more accommodating than Western brands.
Medium confidence · based on 6 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | true to size | regular to tailored | Take your normal size and consult the per-item chart, as fit varies between fitted and relaxed styles. |
| Trousers & pants | true to size | tailored | Stick to your usual size; inseams tend to work well for shorter frames but taller shoppers may find them cropped. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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Love Bonito fit questions
Does Love Bonito run big or small?
Love Bonito fits true to size. Order your usual size; the fit is designed for Asian proportions so petite shoppers often find it more accommodating than Western brands. Shoppers generally find Love, Bonito true to size with cuts tailored for Asian body proportions, though sizing can vary between collections and styles.
How does Love Bonito fit?
Shoppers generally find Love, Bonito true to size with cuts tailored for Asian body proportions, though sizing can vary between collections and styles. Overall shape: tailored to regular, cut for Asian body proportions.
How do Love Bonito shirts & overshirts fit?
Love Bonito shirts & overshirts fits true to size. Take your normal size and consult the per-item chart, as fit varies between fitted and relaxed styles. Shape: regular to tailored.
How do Love Bonito trousers & pants fit?
Love Bonito trousers & pants fits true to size. Stick to your usual size; inseams tend to work well for shorter frames but taller shoppers may find them cropped. Shape: tailored.
Brand facts
Love, Bonito is a Singapore womenswear label founded in 2010 by Rachel Lim with sisters Velda and Viola Tan, growing out of the BonitoChico blogshop. It designs workwear-leaning dresses, tailored trousers, knits and separates cut for Asian body proportions, split across Signatures, Staples and Capsule lines. Led by CEO Dione Song, it remains independent after a $50 million Primavera-led Series C, operates roughly 28 stores across Singapore, Malaysia, Indonesia, Hong Kong, Cambodia and the Philippines plus a US flagship, and owns activewear label cheak (formerly Butter).
- Founded
- 2010
- Origin
- Singapore, Singapore
- Made in
- Asia
- Price
- $$
- Focus
- Womenswear
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Athleisure / Sportswear