In a world where less truly can be more, the minimalist aesthetic shines through with clean lines, understated silhouettes, and a commitment to quality materials. Brands that embrace this ethos prioritize functional design and timelessness, crafting pieces that effortlessly flow from casual outings to polished evenings. Imagine soft, breathable fabrics that drape beautifully and versatile fits that flatter a variety of body types, allowing for easy layering and personalization in any wardrobe.
Take a cue from brands like Uniqlo, Blue Blue Japan, Cos, and Gu. Each of these labels embodies the spirit of minimalism through thoughtful craftsmanship and a modern yet timeless attitude, appealing to those who value both style and practicality. Dive into our curated list to discover how these brands can elevate your wardrobe with simplicity and elegance.
Uniqlo is a major Japanese fashion brand known for its affordable, high-quality basics and casual wear (among many other everyday items). Expect a modern and minimalist style with a focus on fit, comfort and versatility.
Blue Blue Japan is a denim brand that offers a range of indigo-dyed clothing and accessories. The brand is known for its use of traditional Japanese dyeing techniques, natural materials, and sustainable practices. Their designs often incorporate unique textures and patterns created through the dyeing process.
Cos (“Collection Of Style”) is known for its minimalist design influenced by Scandinavian and Japanese timeless style. They're a more seasonal and mature alternative to parent company H&M's fast-fashion approach. Discover more brands like COS here.
Gu is a fast fashion brand that offers trendy and affordable clothing and accessories for men, women, and children. The brand is known for its wide range of styles and frequent collaborations with designers and celebrities.
Weekday is a Swedish fashion brand known for its classic, trendy, and affordable clothing. You'll find a mix of great value classic and contemporary looks.
Mr. Olive is a menswear brand that specializes in sophisticated yet casual clothing made from high-quality materials. The brand is known for its minimalist designs, attention to detail, and innovative use of fabrics.
Everlane is an American fashion brand known as a leader in the Direct to Consumer space by offering stylish line of clothing at affordable prices. The style is characterized by a minimalist aesthetic with clean lines and neutral colors. Discover more brands like Everlane here.
Arket (a subsidiary of H&M) is known for its focus on quality and sustainability, with a range of products made from responsibly sourced materials and designed to last. Arket features a mix of clothing, accessories, beauty products, and home goods, all designed to be simple, functional, and stylish.
Margaret Howell brings a contemporary design to pieces that have a relaxed, lived in, and natural look. Bringing together fine materials and fabrics that fits each individual piece, all rooted in British tradition.
A.P.C., also known as Atelier de Production et de Creation (Production and Creation Workshop), is a french brand that brings everyday basics into the world of luxury fashion – walking the line between streetwear and high fashion. Discover more brands like A.P.C. here.
Norse Projects is a contemporary clothing brand based in Copenhagen. Founded in 2004, the brand came together as a blend of streetwear, classic workwear and high-end fashion, all styled with a minimalist Scandinavian touch.
Acne Studios provides a range of styles beyond contemporary basics with an eclectic use of materials and custom-developed fabrics.
Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:
• Style (40–50%): overall aesthetic and silhouette
• Fit (20–30%): tailoring, proportion, and ease
• Color (10–20%): tone and palette choices
• Price (10–20%): accessibility and value
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Love brands like Muji? You might also enjoy our guides to other labels in a similar style. We update regularly with new drops, so check back soon.
