MACH & MACH

MACH & MACH is a womenswear, footwear and accessories label founded in 2012 in Tbilisi by Georgian sisters Nina and Gvantsa Macharashvili, who debuted in Paris in 2018. The house is defined by crystal-encrusted Double Bow heels, alongside satin party dresses, mini bags and jewelry in a maximalist, Y2K-tinged glamour register. Production moved to Italy as the label scaled, and it now keeps a permanent Milan showroom and offices beside its Georgian base. It remains founder-owned, with CEO Irakli Kikolashvili driving expansion via pop-ups and shop-in-shops at Nordstrom, Rinascente, Breuninger and Place Vendome Doha; direct e-commerce launched January 2025.