92% matchAMINA MUADDI
Crystal-trimmed flared stilettos, same It-shoe register
What changes: Footwear-focused with little ready-to-wear
Brand profile
MACH & MACH
Georgian sister-founded label known for crystal Double Bow heels, satin party dresses and maximalist Y2K glamour, made in Italy.
TbilisiOrigin
WomenswearFocus
Y2KStyle
$$$$$Price
4 brands like MACH & MACH like AMINA MUADDI, The Attico, Sophia Webster →
What to know about MACH & MACH
MACH & MACH is a womenswear, footwear and accessories label founded in 2012 in Tbilisi by Georgian sisters Nina and Gvantsa Macharashvili, who debuted in Paris in 2018. The house is defined by crystal-encrusted Double Bow heels, alongside satin party dresses, mini bags and jewelry in a maximalist, Y2K-tinged glamour register. Production moved to Italy as the label scaled, and it now keeps a permanent Milan showroom and offices beside its Georgian base. It remains founder-owned, with CEO Irakli Kikolashvili driving expansion via pop-ups and shop-in-shops at Nordstrom, Rinascente, Breuninger and Place Vendome Doha; direct e-commerce launched January 2025.
If you like MACH & MACH
92% match
80% matchThe Attico
Milan party dressing with a strong shoe signature
What changes: 1970s retro palette rather than Y2K crystal
75% matchSophia Webster
Playful embellished heels with a literal signature motif
What changes: Brighter, whimsical rather than crystal glamour
72% matchCharlotte Olympia
Novelty-glam heels built on one recognizable motif
What changes: 1940s retro references, no ready-to-wear
Brand facts
- Founded
- 2012
- Origin
- Tbilisi, Georgia
- Price
- $$$$$
- Focus
- Womenswear
- Styles
- Y2K