90% matchTommy John
Same fit-engineered DTC underwear and undershirt playbook
What changes: Softer natural-feel fabrics and more retail distribution, less activewear
Brand profile
New York direct-to-consumer menswear brand making performance-fabric basics — underwear, socks, tees, sweats — sold mainly online since 2012.
4 brands like Mack Weldon like Tommy John, Organic Basics, Richer Poorer →

The range was built around boxer briefs, trunks, undershirts, socks and tees, then widened into sweats, polos, swimwear and activewear rather than the reverse.
Founded in 2012 to rework men's staples with technical, performance materials and simplified sizing, kept to muted solid colors throughout.
Sold mainly through its own site, with loyalty rewards and a try-on guarantee designed to turn first purchases into repeat basics restocking.
Overall fit
true to size
Most shoppers find Mack Weldon basics run true to size with a clean, modern regular fit that isn't overly slim or baggy.
Tip: Order your usual size; consider sizing up only if you prefer a looser, more relaxed fit.
Medium confidence · based on 6 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | true to size | regular | Take your normal size; the sweats fit standard with a bit of room for layering. |
| Shirts & overshirts | true to size | regular | Order your usual size for a standard, non-slim fit. |
| T-shirts & graphic tees | true to size | regular, lightly tapered | Stick with your usual size for a fitted-but-not-tight look; size up for a looser drape. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
90% matchSame fit-engineered DTC underwear and undershirt playbook
What changes: Softer natural-feel fabrics and more retail distribution, less activewear
73% matchMinimalist basics system, organic fibres over performance synthetics
What changes: Sustainability-first sourcing and unisex Scandinavian styling
71% matchSofter California take on tees, socks and loungewear
What changes: Patterned, casual design language rather than technical solids
67% matchCheaper organic cotton answer to the same drawer staples
What changes: Cotton comfort and Fair Trade ethics, no performance fabrics
Mack Weldon fits true to size. Order your usual size; consider sizing up only if you prefer a looser, more relaxed fit. Most shoppers find Mack Weldon basics run true to size with a clean, modern regular fit that isn't overly slim or baggy.
Most shoppers find Mack Weldon basics run true to size with a clean, modern regular fit that isn't overly slim or baggy. Overall shape: regular to slightly slim.
Mack Weldon hoodies & sweatshirts fits true to size. Take your normal size; the sweats fit standard with a bit of room for layering. Shape: regular.
Mack Weldon shirts & overshirts fits true to size. Order your usual size for a standard, non-slim fit. Shape: regular.
Mack Weldon t-shirts & graphic tees fits true to size. Stick with your usual size for a fitted-but-not-tight look; size up for a looser drape. Shape: regular, lightly tapered.
Mack Weldon is a New York direct-to-consumer menswear label founded by Brian Berger in 2012 to rework men's basics with performance fabrics and simplified sizing. The line centers on boxer briefs, trunks, undershirts, socks and t-shirts, and has widened into sweats, polos, swimwear, activewear and accessories in muted solid colors. It sells mainly through its own site, using loyalty rewards and a try-on guarantee to drive repeat orders. Private equity firm North Castle Partners has held a majority stake since 2019.