Brand profile

Richer Poorer

California basics label known for patterned socks, soft cotton tees and loungewear; owned by DTC swimwear brand Andie since May 2025.

San Juan CapistranoOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$Price

17 brands like Richer Poorer like Alternative Apparel, Mack Weldon, Pact →

A man and a woman wearing richer poorer colorful socksRicher Poorer — Women's Scoop Neck Bodysuit - LatteRicher Poorer — Men's Recycled Fleece Sweatshirt/Mineral Black

What to know about Richer Poorer

Socks came first, basics followed

The label launched in 2010 on patterned socks and expanded into cotton tees, fleece sweats, loungewear sets and underwear, which now anchor the range.

Washed fabrics instead of logos

Founders Iva Pawling and Tim Morse built the look on washed cottons and muted California palettes, so pieces read plain rather than branded.

Third owner since 2023

Mall retailer Francesca's bought it in 2023 and sold it to DTC swimwear brand Andie in May 2025; it still runs as its own label, cross-selling with Andie.

Known forSocks & underwearT-shirts & graphic tees

The pieces that define Richer Poorer

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Richer Poorer — Recycled Fleece Sweatshirt

Recycled Fleece Sweatshirt

The washed, muted recycled fleece sweatshirt is the core of Richer Poorer's California-casual loungewear, offered season after season in both men's and women's cuts.

3 live now · from $45

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Richer Poorer — Pima Tee

Pima Tee

Soft Pima cotton tees — pocket, boxy crop and relaxed crop — are the everyday basic the brand builds its wardrobe around.

2 live now · from $32

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Richer Poorer — Brief

Brief

Underwear was one of the label's founding categories, and the named briefs and cotton modal boxer briefs remain a staple.

3 live now · from $17

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19 discounted26% typical markdown42% deepest markdown2 retailersSee all of today's deals →

Available atRailcar · Manready Mercantile

How Richer Poorer fits

Overall fit

true to size

Most shoppers find Richer Poorer basics fit true to size with a soft, slightly relaxed everyday feel.

Tip: Order your usual size; size up only if you want a looser, more relaxed drape.

soft washed fabrictrue to sizerelaxed but not oversizedcomfy loungewear fit

Medium confidence · based on 8 sources

By category

CategoryRunsShapeSize advice
Hoodies & sweatshirtstrue to sizerelaxedStick with your usual size; the fleece has a comfy, roomy feel.
T-shirts & graphic teestrue to sizerelaxed regularTake your normal size for a classic fit; size up for a boxier look.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

A man wearing Mack Weldon true navy heather latitude vest76% match

Mack Weldon

$$Everyday underwearNew York City, United States

DTC underwear-socks-tees core, but performance fabrics

What changes: Technical synthetics and higher price vs washed cotton

Richer Poorer fit questions

Does Richer Poorer run big or small?

Richer Poorer fits true to size. Order your usual size; size up only if you want a looser, more relaxed drape. Most shoppers find Richer Poorer basics fit true to size with a soft, slightly relaxed everyday feel.

How does Richer Poorer fit?

Most shoppers find Richer Poorer basics fit true to size with a soft, slightly relaxed everyday feel. Overall shape: relaxed casual.

How do Richer Poorer hoodies & sweatshirts fit?

Richer Poorer hoodies & sweatshirts fits true to size. Stick with your usual size; the fleece has a comfy, roomy feel. Shape: relaxed.

How do Richer Poorer t-shirts & graphic tees fit?

Richer Poorer t-shirts & graphic tees fits true to size. Take your normal size for a classic fit; size up for a boxier look. Shape: relaxed regular.

Brand facts

Richer Poorer makes everyday basics: soft cotton tees, fleece sweatshirts and sweatpants, loungewear sets, underwear and the patterned socks that launched the label in 2010. Founders Iva Pawling and Tim Morse built it on washed fabrics and muted, California-casual palettes rather than logos. DTC swimwear brand Andie, founded by Melanie Travis, acquired Richer Poorer in May 2025 from mall retailer Francesca's, which had bought it in 2023. It operates as a standalone label, with both brands cross-selling on each other's sites.

Founded
2010
Origin
San Juan Capistrano, United States
Made in
United States, Asia
Price
$$
Typical prices
T-shirts $40–$46 · Socks underwear $23–$28
Focus
Unisex
Facts checked
August 2026
Styles
Minimalist / Contemporary, Athleisure / Sportswear

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