84% matchLane Crawford
Still-trading luxury multi-brand with the same designer mix
What changes: Physical department store in Asia, not a UK e-tailer
Brand profile
MATCHESFASHION
British luxury e-tailer, founded 1987 in Wimbledon, that ceased trading in March 2024 after owner Frasers Group placed it into administration.
LondonOrigin
UnisexFocus
Quiet luxuryStyle
$$$$Price
4 brands like MATCHESFASHION like Lane Crawford, LEMAIRE, Rejina Pyo →
What to know about MATCHESFASHION
A retailer, not a label
MATCHESFASHION was a multi-brand luxury e-tailer, selling Prada, Gucci and Saint Laurent alongside emerging designers rather than its own clothing.
Trading ended in 2024
Frasers Group bought the loss-making business for GBP 52 million in December 2023, declined to fund a turnaround and put it into administration in March 2024; it still holds the name.
Wimbledon shop to Mayfair townhouse
Founded in 1987 by Tom and Ruth Chapman as one London boutique, it scaled globally while running 5 Carlos Place in Mayfair for events and private appointments.
If you like MATCHESFASHION
84% match
74% matchLEMAIRE
The quiet-luxury house that anchored the edit
What changes: Single label, one coherent minimal aesthetic
70% matchRejina Pyo
London emerging-designer energy the site championed
What changes: Womenswear only, contemporary price tier
68% matchBrand facts
MATCHESFASHION was a British luxury e-tailer founded in 1987 by Tom and Ruth Chapman as a single boutique in Wimbledon, London, and grown into a global multi-brand site selling Prada, Gucci, Saint Laurent and emerging designers, plus the 5 Carlos Place townhouse in Mayfair for events and appointments. Apax Partners sold the loss-making business to Mike Ashley's Frasers Group for GBP 52 million in December 2023; Frasers refused to fund a turnaround and placed it into administration in March 2024, ending trading. In December 2025 Hulcan, a luxury group founded by Joe Wilkinson and Mario Maher, bought the Matches brand and its Raey label and plans to relaunch them.
- Founded
- 1987
- Origin
- London, United Kingdom
- Price
- $$$$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Quiet luxury, Minimalist / Contemporary, Avant-garde