M.I.G.

M.I.G. (Marché d'Intérêt Général) is a multi-brand concept store at Gran Via de les Corts Catalanes 567 in Barcelona's Eixample. It opened in late 2025 and takes its name from France's Marché d'Intérêt National. The store draws on its founders' time in Tokyo's fashion scene and focuses on craftsmanship and long-lasting clothes. It sells contemporary menswear, womenswear and unisex pieces from Japanese and European labels, including Arpenteur, Lady White Co., mfpen, Rier, Séfr, Magliano and Satisfy. In the evenings the space hosts talks, exhibitions and brand events. It also sells online and ships worldwide.