Brand profile

MM Lafleur

New York label making machine-washable, tailored workwear for professional women, sold mainly direct-to-consumer online and via showrooms.

New York CityOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$Price

20 brands like MM Lafleur like Argent, Veronica Beard, Theory →

A woman wearing MM Lafleur the vienna dress - recycled wondertex

What to know about MM Lafleur

M.M.LaFleur is a New York womenswear label founded in 2013 by Sarah LaFleur with Miyako Nakamura, former head designer at Zac Posen, and Narie Foster. It designs workwear for professional women: sheath dresses, the Jardigan knit blazer, ponte trousers and machine-washable stretch tops, sold direct-to-consumer online and through a small number of showrooms. The company closed stores and cut retail staff early in the pandemic, and has since shifted toward softer, less formal "power casual" pieces alongside its tailored core. Sarah LaFleur remains CEO.

A woman wearing Argent black knit maxi dress in mercerized cotton92% match

Argent

$$$Washable suitingNew York City, United States

Washable women's suiting with pockets, DTC

What changes: More suit-focused and colour-forward, less knit-based

A woman wearing Veronica Beard blige striped dress80% match

Veronica Beard

$$$$Signature blazersNew York City, United States

Blazer-led professional dressing, signature hero jacket

What changes: Pricier, preppier and more weekend/resort in range

Brand facts

Founded
2013
Origin
New York City, United States
Made in
USA, China, Vietnam
Price
$$$
Focus
Womenswear
Styles
Minimalist / Contemporary, Quiet luxury, Urban prep / Ivy

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