Theory has built a brand behind a focus on minimalism and sleek design with a strong emphasis on sustainability and ethical production practices – all delivered at an affordable price. We compiled a list of brands at varying price levels that hit on some key similarities of Theory.
We'll dive deep into the 17 brands and/or stores like Theory but first, a high-level overview.
The 17 Brands Most Similar to Theory:
Ami is a French fashion brand known for its casual, trendy, and modern designs. Expect high-quality materials with a stylish youthful feel and a casual vibe with Ami.
Bassike is an Australian fashion brand known for its minimalist, modern aesthetic and commitment to natural and sustainable materials. Their clothes are characterized by clean lines, neutral colors, and a mix of relaxed and tailored pieces.
Everlane is an American fashion brand known as a leader in the Direct to Consumer space by offering stylish line of clothing at affordable prices. The style is characterized by a minimalist aesthetic with clean lines and neutral colors. Discover more brands like Everlane here.
Cos (“Collection Of Style”) is known for its minimalist design influenced by Scandinavian and Japanese timeless style. They're a more seasonal and mature alternative to parent company H&M's fast-fashion approach. Discover more brands like COS here.
Uniqlo is a major Japanese fashion brand known for its affordable, high-quality basics and casual wear (among many other everyday items). Expect a modern and minimalist style with a focus on fit, comfort and versatility.
Jil Sander is a high-end fashion brand founded by German designer Jil Sander in 1968. The brand is known for its minimalist and elegant approach to fashion design, often incorporating clean lines, high-quality materials, and a simple color palette in its collections.
Rag & bone is a NYC fashion brand known for its trendy, stylish clothing and high-quality craftsmanship. Their collections feature a mix of casual and formal pieces and are characterized by attention to detail and use of premium materials. Discover more brands similar to Rag & Bone here.
Muji is a Japanese retailer known for it's simple, high-quality and affordable clothing (and household goods). Expect a minamilist aesthetic with a focus on functional and versatile pieces that can be worn on a variety of occasions.
Acne provides a range of styles beyond contemporary basics with an eclectic use of materials and custom-developed fabrics. Discover more brands like Acne Studios here.
ASOS ("As Seen On Screen") came to prominence with the slogan: 'Buy what you see on film and TV'. Starting from their celebrity-linked clothing website, they've since become known for their fast fashion approach, which involves quickly producing and selling trendy, fashionable items at affordable prices.
Club Monaco was founded in 1985 around the idea of “better basics”—creating luxury classics in a casual style at a low price-point.
Helmut Lang is an Austrian fashion brand is known for its edgy, minimalist aesthetic and high-quality construction. Helmut Lang is credited with helping to define the "minimalist" aesthetic of the 1990s and has been influential in shaping the direction of fashion design in the decades since.
Zara is a Spanish fashion brand known for its affordable, on-trend designs and fast fashion approach. With Zara, you'll get access to the latest trends and styles at a fraction of the typical price point.
Maison Margiela is a high-end French fashion house known for its avant-garde and experimental designs. They've gained a reputation for pushing the boundaries of traditional fashion design and has gained a cult following among fashion enthusiasts and critics alike.
NN07 is a Danish clothing brand known for its simple, clean and versatile designs that can be worn casually or formally. Expect a minimalist look paired with high-quality natural fabrics and sustainable practices.
AllSaints is a British fashion brand known for its edgy, urban aesthetic and high-quality craftsmanship. They are most known for their leather jackets, a signature product for the brand, but they've expanded to offer a wide range of well-made, stylish pieces. Discover more brands like AllSaints here.
Sandro is a French luxury fashion brand known for its contemporary and sophisticated looks for both men and women. They use high-quality fabrics and give high attention to detail while focusing on delivering a contemporary and timeless style.
