17 Brands Like Theory

17 Brands Like Theory

Theory has built a brand behind a focus on minimalism and sleek design with a strong emphasis on sustainability and ethical production practices – all delivered at an affordable price. We compiled a list of brands at varying price levels that hit on some key similarities of Theory.

January 27, 2023
·
4 min

We'll dive deep into the 17 brands and/or stores like Theory but first, a high-level overview.

The 17 Brands Most Similar to Theory:

  1. AMI PARIS
  2. Bassike
  3. Everlane
  4. COS
  5. Uniqlo
  6. Jil Sander
  7. Rag & Bone
  8. Muji
  9. Acne Studios
  10. ASOS
  11. Club Monaco
  12. Helmut Lang
  13. Zara
  14. Maison Margiela
  15. NN07
  16. AllSaints
  17. Sandro

Trendy
Contemporary

Ami

Ami is a French fashion brand known for its casual, trendy, and modern designs. Expect high-quality materials with a stylish youthful feel and a casual vibe with Ami.

Price
Med - High
Origin
Paris, France
Made in
Portugal
Founded in
2011
View Collection
Ami
Minimalist
Sustainable

Bassike

Bassike is an Australian fashion brand known for its minimalist, modern aesthetic and commitment to natural and sustainable materials. Their clothes are characterized by clean lines, neutral colors, and a mix of relaxed and tailored pieces.

Price
Med
Origin
Sydney, Australia
Made in
Australia
Founded in
2006
View Collection
Bassike
Basics
Sustainable

Everlane

Everlane is an American fashion brand known as a leader in the Direct to Consumer space by offering stylish line of clothing at affordable prices. The style is characterized by a minimalist aesthetic with clean lines and neutral colors.

Price
Low - Med
Origin
San Francisco
Made in
China
Founded in
2010
View Collection
Everlane
Minimalist
Basics

Cos

Cos (“Collection Of Style”) is known for its minimalist design influenced by Scandinavian and Japanese timeless style. They're a more seasonal and mature alternative to parent company H&M's fast-fashion approach.

Price
Med
Origin
London, UK
Made in
Spain
Founded in
2007
View Collection
Cos
Minimalist
Basics

Uniqlo

Uniqlo is a major Japanese fashion brand known for its affordable, high-quality basics and casual wear (among many other everyday items). Expect a modern and minimalist style with a focus on fit, comfort and versatility.

Price
Low - Med
Origin
Yamaguchi, Japan
Made in
Vietnam
Founded in
1974
View Collection
Uniqlo
High-Fashion

Jil Sander

Jil Sander is a high-end fashion brand founded by German designer Jil Sander in 1968. The brand is known for its minimalist and elegant approach to fashion design, often incorporating clean lines, high-quality materials, and a simple color palette in its collections.

Price
Very High
Origin
Hamburg, Germany
Made in
Europe & Asia
Founded in
1968
View Collection
Jil Sander
Modern Classics
Trendy

Rag & Bone

Rag & bone is a NYC fashion brand known for its trendy, stylish clothing and high-quality craftsmanship. Their collections feature a mix of casual and formal pieces and are characterized by attention to detail and use of premium materials.

Price
Med - High
Origin
New York, USA
Made in
China
Founded in
2002
View Collection
Rag & Bone
Minimalist
Basics

Muji

Muji is a Japanese retailer known for it's simple, high-quality and affordable clothing (and household goods). Expect a minamilist aesthetic with a focus on functional and versatile pieces that can be worn on a variety of occasions.

Price
Low - Med
Origin
Tokyo, Japan
Made in
China
Founded in
1989
View Collection
Muji

Acne Studios

Acne provides a range of styles beyond contemporary basics with an eclectic use of materials and custom-developed fabrics.

Price
High
Origin
Stockholm, Sweden
Made in
Italy
Founded in
1996
View Collection
Acne Studios
Contemporary
Trendy

Asos

ASOS ("As Seen On Screen") came to prominence with the slogan: 'Buy what you see on film and TV'. Starting from their celebrity-linked clothing website, they've since become known for their fast fashion approach, which involves quickly producing and selling trendy, fashionable items at affordable prices.

Price
Med
Origin
London, UK
Made in
China
Founded in
2000
View Collection
Asos
Basics

Club Monaco

Club Monaco was founded in 1985 around the idea of “better basics”—creating luxury classics in a casual style at a low price-point.

Price
Low
Origin
Toronto, Canada
Made in
China
Founded in
1985
View Collection
Club Monaco
High-Fashion

Helmut Lang

Helmut Lang is an Austrian fashion brand is known for its edgy, minimalist aesthetic and high-quality construction. Helmut Lang is credited with helping to define the "minimalist" aesthetic of the 1990s and has been influential in shaping the direction of fashion design in the decades since.

Price
Very High
Origin
Austria
Made in
Europe & Asia
Founded in
1986
View Collection
Helmut Lang
Trendy
Fast-fashion

Zara

Zara is a Spanish fashion brand known for its affordable, on-trend designs and fast fashion approach. With Zara, you'll get access to the latest trends and styles at a fraction of the typical price point.

Price
Low - Med
Origin
A Coruña, Spain
Made in
Europe & Asia
Founded in
1975
View Collection
Zara
High-Fashion

Maison Margiela

Maison Margiela is a high-end French fashion house known for its avant-garde and experimental designs. They've gained a reputation for pushing the boundaries of traditional fashion design and has gained a cult following among fashion enthusiasts and critics alike.

Price
High
Origin
Paris, France
Made in
Italy
Founded in
1988
View Collection
Maison Margiela
Minimalist
Sustainable

NN07

NN07 is a Danish clothing brand known for its simple, clean and versatile designs that can be worn casually or formally. Expect a minimalist look paired with high-quality natural fabrics and sustainable practices.

Price
Med - High
Origin
Copenhagen, Denmark
Made in
China
Founded in
2007
View Collection
NN07
Edgy

AllSaints

AllSaints is a British fashion brand known for its edgy, urban aesthetic and high-quality craftsmanship. They are most known for their leather jackets, a signature product for the brand, but they've expanded to offer a wide range of well-made, stylish pieces.

Price
Med - High
Origin
London, UK
Made in
Europe & Asia
Founded in
1994
View Collection
AllSaints
High-Fashion
Contemporary

Sandro

Sandro is a French luxury fashion brand known for its contemporary and sophisticated looks for both men and women. They use high-quality fabrics and give high attention to detail while focusing on delivering a contemporary and timeless style.

Price
High
Origin
Paris, France
Made in
Global
Founded in
1984
View Collection
Sandro
View all