Monsieur Alain

Monsieur Alain is an independent multi-brand menswear boutique founded by Alain Dovat, who opened the first shop on Rue du Simplon in Lausanne in early 2013 and added a Geneva store on Boulevard de Saint-Georges, Plainpalais, in November 2016. It stocks Japanese, British and French labels including orSlow, Arpenteur, Margaret Howell MHL, Nanamica, Universal Works, Drake's, Sunspel, Paraboot, Norse Projects, Goldwin and Edwin, focusing on understated, high-quality everyday clothing, and also sells online through monsieuralain.ch.