92% matchMyrqvist
Same Swedish DTC playbook, Portuguese factories
What changes: Portugal-made, slightly broader boot focus and lower prices
Brand profile
Morjas
Swedish direct-to-consumer footwear brand making Goodyear-welted loafers, lace-ups and boots handmade in Almansa, Spain.
StockholmOrigin
MenswearFocus
Quiet luxuryStyle
$$$Price
3 brands like Morjas like Myrqvist, To Boot New York, Ferragamo →
What to know about Morjas
Direct-to-consumer cut out the markup
Founded in 2017 from Henrik Berg's apartment as a DTC label, Morjas sells Goodyear-welted shoes made in Almansa, Spain, below traditional dress-shoe pricing.
Loafers are the entry point
The Penny Loafer and Ivy Loafer anchor the range, alongside Oxfords, boots and leather sneakers in full-grain calf and suede.
Online-only brand now has stores
Casa Morjas opened in Stockholm in 2023, followed by a New York pop-up in 2024 and wholesale at Nordstrom from 2025.
How Morjas fits
Overall fit
true to size
Most buyers find Morjas footwear runs close to true to size on a European last, with the loafers stretching slightly after break-in.
Tip: Take your normal UK/EU dress-shoe size; consider a half size down if you're between sizes as leather loafers will settle.
Medium confidence · based on 8 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Sneakers | slightly large | medium volume with a clean, slightly narrow profile | Consider a half size down from your usual sneaker size, especially if you have a narrower foot. |
| Boots | true to size | medium width with moderate instep volume | Stick to your usual dress-shoe size and allow a short break-in for the Goodyear-welted sole. |
| Dress shoes | true to size | medium width, slightly sleek/tapered last with a refined toe box | Order your standard EU dress size; if between sizes, size down a half as the calf leather eases with wear. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Morjas
92% match
76% matchTo Boot New York
Italian-made dress shoes with softer, sleeker lasts
What changes: US wholesale label at higher prices, less DTC transparency
62% matchFerragamo
Luxury-house version of the polished loafer
What changes: Far pricier, logo-driven, full fashion house range
Morjas fit questions
Does Morjas run big or small?
Morjas fits true to size. Take your normal UK/EU dress-shoe size; consider a half size down if you're between sizes as leather loafers will settle. Most buyers find Morjas footwear runs close to true to size on a European last, with the loafers stretching slightly after break-in.
How does Morjas fit?
Most buyers find Morjas footwear runs close to true to size on a European last, with the loafers stretching slightly after break-in. Overall shape: medium width with a slightly tapered elegant last.
How do Morjas sneakers fit?
Morjas sneakers fits slightly large. Consider a half size down from your usual sneaker size, especially if you have a narrower foot. Shape: medium volume with a clean, slightly narrow profile.
How do Morjas boots fit?
Morjas boots fits true to size. Stick to your usual dress-shoe size and allow a short break-in for the Goodyear-welted sole. Shape: medium width with moderate instep volume.
How do Morjas dress shoes fit?
Morjas dress shoes fits true to size. Order your standard EU dress size; if between sizes, size down a half as the calf leather eases with wear. Shape: medium width, slightly sleek/tapered last with a refined toe box.
Brand facts
Morjas is a Stockholm footwear label founded in 2017 by Henrik Berg, who started it as a direct-to-consumer brand from his apartment. Its shoes are handmade in Almansa, Spain, using Goodyear-welted construction and full-grain calf leather and suede, with the Penny Loafer, Ivy Loafer, Oxfords, boots and leather sneakers as core styles, plus belts and small leather goods. The brand opened its Casa Morjas store in Stockholm in 2023, ran a New York pop-up in 2024, and began wholesale with Nordstrom in 2025.
- Founded
- 2017
- Origin
- Stockholm, Sweden
- Made in
- Spain, Italy, Portugal
- Price
- $$$
- Focus
- Menswear
- Facts checked
- September 2026
- Styles
- Quiet luxury, Urban prep / Ivy, Minimalist / Contemporary