Mr Simple

Mr Simple is a Melbourne menswear label that began with tees, sweats and chinos in 2008. It grew out of The Lab Store, a multi-brand shop that opened in 2003 on Brunswick Street, Fitzroy. The brand makes wardrobe staples like chinos, shorts, T-shirts, button-up shirts and jackets, with minimal branding, modern fits and quality fabrics, plus some brighter statement pieces. It is run by Sidelife, a Byron Bay-based wholesale, retail and online business that also operates Simple Watch Co.