NICENESS

NICENESS is a Tokyo menswear label founded in 2017 by designer Goh, who works behind the scenes alongside business lead Takahiro Ito and art director Kenji Ishiki. Its motto, "just good is good," frames eclectic collections built from deep research into vintage garments, military utility, folk and counterculture references, then rebuilt in bespoke Japanese and imported fabrics. Pieces such as reversible herringbone duffle coats, raw denim trucker jackets and hand-painted leather shoes retail roughly $400-800. The ten-person team sells through about 80 stockists worldwide.