82% matchSaturdays NYC
Surf-shop leisurewear with the same easy camp-collar cut
What changes: Cooler minimal NYC palette, fewer loud retro prints
Brand profile
OAS
Swedish resort label known for retro-print cotton terry camp shirts, swim shorts and relaxed leisurewear designed in Stockholm.
StockholmOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$Price
4 brands like OAS like Saturdays NYC, Scotch & Soda, Sunspel →
What to know about OAS
Cotton terry is the signature
The core of the range is terry camp-collar shirts and dresses in retro prints, with swim shorts, linen shirting, robes, towels and knitwear built around them.
Swedish studio, Portuguese factories
Designs are drawn up at the Stockholm studio and largely produced in Portugal, which places it in the mid tier rather than at fast-fashion resortwear prices.
Started as swimwear for friends
Founded in 2010 by Oliver Lundgren, whose initials name the label, it began by supplying Spanish swim shorts and espadrilles before growing into a full collection.
If you like OAS
82% match
68% matchScotch & Soda
Print-heavy European holiday casualwear
What changes: Broader mall-scale range, busier styling, licensed now
65% matchSunspel
Quieter take on terry, polos and swim shorts
What changes: Plain solids and heritage basics, no retro graphics
63% matchJ. Crew
Preppy vacation shop: camp shirts, swim, linen
What changes: Full wardrobe from suits to kids, less design-led
Brand facts
OAS is a Swedish resort and leisurewear label founded in 2010 by Oliver Adam Sebastian (Oliver Lundgren), whose initials name the brand. It began supplying Spanish swimwear and espadrilles to friends before becoming a full collection. Designed at its Stockholm studio and largely produced in Portugal, the range centers on cotton terry camp-collar shirts and dresses with retro prints, plus swim shorts, linen shirting, robes, towels, knitwear and accessories. It sells direct online and through retailers including Nordstrom, Liberty London and Huckberry.
- Founded
- 2010
- Origin
- Stockholm, Sweden
- Price
- $$
- Typical prices
- Shorts $110–$140 · Shirts $170–$175 · Swimwear $110–$120
- Focus
- Womenswear
- Styles
- Minimalist / Contemporary, Urban prep / Ivy