Brand profile
Oberon Asscher
Sweet Auburn streetwear label from Atlanta making waxed denim, satin varsity-style jackets and "Cut Different" essentials, sold from its Auburn Ave flagship.
What to know about Oberon Asscher
Oberon Asscher is an independent Atlanta streetwear label founded in 2014, named for the Asscher-cut diamond and built around the motto "Cut Different." It runs a flagship store at 238 Auburn Ave NE in the historic Sweet Auburn district, open Thursday to Sunday. The range includes waxed denim jackets, warm-up denim pants, satin baseball and bomber jackets with chenille lettering, denim button-ups and beanies, mostly priced $100–200. Its 150 Points collection was previewed at Nordstrom Phipps Plaza, and it releases seasonal lookbooks and collegiate capsules inspired by the AUC.
- Founded
- 2014
- Origin
- Atlanta, United States
- Price
- $$
- Focus
- Unisex
- Facts checked
- October 2026
- Styles
- Streetwear, Urban prep / Ivy
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