Brand profile
Obey
Shepard Fairey's streetwear label, applying his Obey Giant propaganda graphics and political commentary to military- and workwear-rooted basics.
IrvineOrigin
UnisexFocus
StreetwearStyle
$$Price
18 brands like Obey like Rebel8, The Hundreds, Mishka →
What to know about Obey
An artist's poster work, wearable
The line extends Shepard Fairey's street art, from the 1989 "Andre the Giant Has a Posse" stickers to the Obey Giant face, with Fairey directing the graphics.
Propaganda graphics on workwear shapes
Military and workwear silhouettes — chore coats, work jackets, cargo pants — carry poster-style prints with political and social commentary.
Collaborations are routine, not rare
The brand regularly issues artist and label projects, including HUF, Levi's, Cope2 and Keith Haring, alongside its core graphic tees and hoodies.
Looks from Obey
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How Obey fits
Overall fit
slightly large
Most shoppers report Obey runs close to true to size but with a deliberately relaxed, skate-influenced cut, so pieces often feel a touch roomier than mainstream retail equivalents.
Tip: Take your normal size for the intended relaxed look, or size down one if you want a cleaner, closer fit.
Medium confidence · based on 12 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | slightly large | relaxed, dropped-shoulder on many styles | Stick with your normal size unless you want an oversized look, in which case size up one. |
| Shirts & overshirts | slightly large | relaxed workwear and chore-shirt cuts, boxy through the chest | Take your usual size, or size down if you want it less billowy over a tee. |
| Trousers & pants | true to size | relaxed and straight to wide cargo and work pants | Order your measured waist size and plan on a hem if you're under about 5'9". |
| Jeans & denim | true to size | straight to relaxed skate-oriented cuts | Buy your true waist measurement rather than your vanity-sized department-store number. |
| Jackets | slightly large | boxy workwear and chore-coat silhouettes cut for layering | Your normal size usually layers well; size down if you want it worn over just a tee. |
| T-shirts & graphic tees | slightly large | boxy to relaxed, wide-ish shoulders and sleeves | Order your usual size for a modern boxy look; size down if you prefer a fitted tee. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Obey
See all 18 brands like Obey →
85% matchRebel8
Hand-drawn tattoo and graffiti art on the same price tier
What changes: Tattoo/lowbrow imagery rather than political propaganda
79% matchThe Hundreds
Mascot-driven LA graphics with a zine/blog culture spine
What changes: Skate-pop humor instead of activist messaging
76% matchMishka
Punk-horror counterculture graphics, same accessible pricing
What changes: Horror/eyeball iconography, less workwear cut
74% matchNoah NYC
Overt political stance on military and workwear staples
What changes: Far higher price and real menswear fabrication
Obey fit questions
Does Obey run big or small?
Obey fits slightly large. Take your normal size for the intended relaxed look, or size down one if you want a cleaner, closer fit. Most shoppers report Obey runs close to true to size but with a deliberately relaxed, skate-influenced cut, so pieces often feel a touch roomier than mainstream retail equivalents.
How does Obey fit?
Most shoppers report Obey runs close to true to size but with a deliberately relaxed, skate-influenced cut, so pieces often feel a touch roomier than mainstream retail equivalents. Overall shape: relaxed, streetwear-leaning silhouettes with boxy tops.
How do Obey hoodies & sweatshirts fit?
Obey hoodies & sweatshirts fits slightly large. Stick with your normal size unless you want an oversized look, in which case size up one. Shape: relaxed, dropped-shoulder on many styles.
How do Obey shirts & overshirts fit?
Obey shirts & overshirts fits slightly large. Take your usual size, or size down if you want it less billowy over a tee. Shape: relaxed workwear and chore-shirt cuts, boxy through the chest.
How do Obey trousers & pants fit?
Obey trousers & pants fits true to size. Order your measured waist size and plan on a hem if you're under about 5'9". Shape: relaxed and straight to wide cargo and work pants.
Brand facts
Obey Clothing is the apparel arm of street artist Shepard Fairey's work, launched in 2001 and grown out of his 1989 "Andre the Giant Has a Posse" sticker campaign and the redesigned Obey Giant face. The line pairs military and workwear silhouettes with propaganda-style graphics and political and social commentary: graphic tees, hoodies, work jackets, chore coats, cargo pants and caps. Design is led in-house alongside Fairey's art direction, and the brand regularly issues artist and label collaborations, including HUF, Levi's, Cope2 and Keith Haring. It remains privately held and operates from Irvine, California.
- Founded
- 2001
- Origin
- Irvine, United States
- Made in
- United States, China
- Price
- $$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Streetwear, Skatewear, Punk / Grunge / Goth