A man wearing a striped obey t-shirt with a branded bucket hat and denim shorts

Obey

$$
StyleStreetwearSkatewearPunk / Grunge / Goth
Known forHoodies & sweatshirtsT-shirts & graphic tees
Origin · Irvine, United StatesMade in · AsiaFounded · 2001

Obey Clothing is the apparel arm of street artist Shepard Fairey's work, launched in 2001 and grown out of his 1989 "Andre the Giant Has a Posse" sticker campaign and the redesigned Obey Giant face. The line pairs military and workwear silhouettes with propaganda-style graphics and political and social commentary: graphic tees, hoodies, work jackets, chore coats, cargo pants and caps. Design is led in-house alongside Fairey's art direction, and the brand regularly issues artist and label collaborations, including HUF, Levi's, Cope2 and Keith Haring. It remains privately held and operates from Irvine, California.

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How Obey fits
CategoryRunsShapeLengthSize adviceConfidence
Hoodies & sweatshirtsslightly largerelaxed, dropped-shoulder on many stylesregular to slightly cropped in newer boxy cutsStick with your normal size unless you want an oversized look, in which case size up one.medium
Shirts & overshirtsslightly largerelaxed workwear and chore-shirt cuts, boxy through the chestregular, generally wearable untuckedTake your usual size, or size down if you want it less billowy over a tee.low
Trousers & pantstrue to sizerelaxed and straight to wide cargo and work pantslong inseams that often need hemming on shorter framesOrder your measured waist size and plan on a hem if you're under about 5'9".medium
Jeans & denimtrue to sizestraight to relaxed skate-oriented cutslong, commonly stacked or cuffedBuy your true waist measurement rather than your vanity-sized department-store number.low
Jacketsslightly largeboxy workwear and chore-coat silhouettes cut for layeringregular, hitting around the hipYour normal size usually layers well; size down if you want it worn over just a tee.medium
T-shirts & graphic teesslightly largeboxy to relaxed, wide-ish shoulders and sleevesregular, some styles slightly long in the bodyOrder your usual size for a modern boxy look; size down if you prefer a fitted tee.medium
Does Obey run big or small?

Obey fits slightly large. Take your normal size for the intended relaxed look, or size down one if you want a cleaner, closer fit. Most shoppers report Obey runs close to true to size but with a deliberately relaxed, skate-influenced cut, so pieces often feel a touch roomier than mainstream retail equivalents.

How does Obey fit?

Most shoppers report Obey runs close to true to size but with a deliberately relaxed, skate-influenced cut, so pieces often feel a touch roomier than mainstream retail equivalents. Overall shape: relaxed, streetwear-leaning silhouettes with boxy tops.

How do Obey hoodies & sweatshirts fit?

Obey hoodies & sweatshirts fits slightly large. Stick with your normal size unless you want an oversized look, in which case size up one. Shape: relaxed, dropped-shoulder on many styles.

How do Obey shirts & overshirts fit?

Obey shirts & overshirts fits slightly large. Take your usual size, or size down if you want it less billowy over a tee. Shape: relaxed workwear and chore-shirt cuts, boxy through the chest.

How do Obey trousers & pants fit?

Obey trousers & pants fits true to size. Order your measured waist size and plan on a hem if you're under about 5'9". Shape: relaxed and straight to wide cargo and work pants.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

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