This page is for anyone who buys The Hundreds for its Adam Bomb graphic tees, LA skate-punk references and mid-range price, and wants more labels in that lane. The closest matches are Leaders 1354, HUF and Crooks & Castles — all founded within a couple of years of The Hundreds and built on the same graphic-tee-and-hoodie core. Note that The Hundreds closed its Fairfax flagship in early 2025 and Bobby Kim stepped down as creative director that March, so if you're rebuilding a rotation, this list is where to start.
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#1
Leaders 1354
$$ · Similar priceChicago, United States · est. 2002Made in USA
Chicago sneaker and streetwear boutique founded in 2002 in Hyde Park, now in the West Loop, with its own graphic apparel line.
Why it's similar. A Chicago shop-and-label founded in 2002 that stocks The Hundreds and makes its own mid-range graphic tees, hoodies and hats with city-specific artwork.
$$ · Similar priceLos Angeles, United States · est. 2012Made in USA, Asia
Southern California gym-and-streetwear label known for wolf-branded oversized hoodies, tees and training gear sold direct through limited online drops.
Why it's similar. Another Southern California direct-to-consumer label built on limited online drops of oversized graphic fleece and tees, though its wolf branding is gym-first rather than skate.
Streetwear$$ · Similar priceLaguna Beach, United States · est. 1980Made in Asia & North America
American surf-rooted streetwear pioneer known for its scrawled signature logo, graphic tees, hoodies and tightly controlled chapter-store distribution.
Why it's similar. Stüssy and The Hundreds share the same relaxed streetwear aesthetics and California roots.
$$ · More premiumLos Angeles, United States · est. 2011Made in USA
Tyler, The Creator's Los Angeles streetwear label, known for pastel color-blocking, cartoon graphics and the Golf le Fleur* footwear and tailoring line.
Why it's similar. Tyler, The Creator's LA label sells cartoon-graphic tees, hoodies and workwear-cut outerwear at the same mid price, and ran retail on the same Fairfax Avenue stretch.
$$ · Similar priceIrvine, United States · est. 2001Made in Asia
Shepard Fairey's streetwear label, applying his Obey Giant propaganda graphics and political commentary to military- and workwear-rooted basics.
Why it's similar. Shepard Fairey's California label puts artist-led propaganda graphics on tees, hoodies and work jackets — the same graphic-first formula as The Hundreds, a tier cheaper.
Italian label from brothers Giuliano and Giordano Calza, mixing logo streetwear with club-ready party dressing and cartoon collaborations.
Why it's similar. Shares the logo-driven, pop-culture-collaboration side of streetwear, but as an Italian runway label at a higher price than The Hundreds.
$$ · Similar priceSanta Ana, United States · est. 1999Made in Asia
American streetwear label founded in 1999, blending hip-hop, skate and art in graphic tees, fleece and denim; owned by Mad Engine since 2017.
Why it's similar. A 1999 American label blending hip-hop, skate and art across graphic tees, fleece, hats and denim; now owned by Mad Engine and priced below The Hundreds.
$$$ · More premiumNew York City, United States · est. 2006Made in Mexico
New York streetwear label founded in 2006 by two former Supreme staffers, known for graphic tees, skate decks and reworked NYC iconography.
Why it's similar. Founded in 2006 by two ex-Supreme staffers, it does graphic tees, hoodies, caps and skate decks with reworked city iconography, but in heavier fabrics at a higher price.
$$ · Similar priceShenzhen, China · est. 2010Made in Asia
Shenzhen streetwear label founded in 2010 by six college friends, building graphic apparel around Chinese characters, calligraphy and philosophy.
Why it's similar. A Shenzhen guochao label doing the same graphic tees, hoodies and work jackets, with Chinese characters and calligraphy in place of California references.
$$ · CheaperCarbondale, United States · est. 2004Made in USA
Colorado streetwear label founded in 2004 by brothers Mike McCarney and Patrick Liberty, known for message-driven graphic tees and socially conscious collections.
Why it's similar. A Colorado label since 2004 making message-driven graphic tees, hoodies and caps at a lower price, and stocked by Leaders 1354.
$$ · Similar priceLos Angeles, United States · est. 2009Made in Asia
Independent Los Angeles skate label built around Lord Nermal, the middle-finger-flipping cartoon cat, on graphic tees, hoodies and decks.
Why it's similar. An independent LA skate label built on one recurring cartoon mascot — Lord Nermal — across pocket tees, hoodies and decks, much like the Adam Bomb, with a Fairfax flagship.
$$$ · More premiumTokyo, Japan · est. 2021Made in USA, Japan
Hellrazor is a Tokyo skate-rooted streetwear label known for loose, boxy cuts, hand-drawn graphics and premium fabrics.
Why it's similar. Tokyo skate-rooted label with hand-drawn graphics on loose, heavyweight tees, hoodies and coach jackets; limited drops push older pieces to resale.
Ottawa-based streetwear brand founded in 2008, mixing graphic-led menswear, sportswear and technical outerwear made for Canadian weather.
Why it's similar. An Ottawa streetwear label founded in 2008 on graphic design, now spanning sportswear and technical outerwear at a similar mid-range price.
$$ · Similar priceOceanside, United States · est. 2004Made in Asia.
California headwear-turned-apparel brand founded in 2004, known for classic hats, flannels and workwear rooted in SoCal surf, skate and music culture.
Why it's similar. A 2004 California brand rooted in surf, skate and music culture, strongest on headwear, flannels and work jackets, and priced under The Hundreds.
Independent New York menswear label from Brendon Babenzien and Estelle Bailey-Babenzien, blending skate, surf, punk and Ivy tailoring with transparent sourcing.
South Central LA label by Kacey Lynch making community-rooted graphic streetwear, known for New Balance and The Hundreds collaborations.
Why it's similar. South Central LA label by Kacey Lynch making community-rooted graphic streetwear, known for New Balance and The Hundreds collaborations.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
Leaders 1354. Founded in 2002 in Chicago's Hyde Park and now in the West Loop, it's a shop and in-house label doing graphic tees, hoodies, hats and city merch at the same mid-range price — and it literally stocks The Hundreds alongside Billionaire Boys Club.
Is The Hundreds still in business?
Yes. It closed its Fairfax Avenue flagship in early 2025 and co-founder Bobby Kim stepped down as creative director in March 2025, but he remains a co-owner and the brand continues seasonal drops and collaborations.
What are cheaper alternatives to The Hundreds?
HUF, Crooks & Castles, Diamond Supply Co., Obey, LRG, RIPNDIP, Brixton and Akomplice all sit a tier below The Hundreds while keeping the graphic-tee-and-hoodie core.
Which of these brands are skate-first rather than fashion-first?
HUF (founded by pro skater Keith Hufnagel), Diamond Supply Co. (which still sells bolts, bearings and decks), RIPNDIP (runs its own skate team) and Vier Antwerp (started as a skate store) are the most skate-rooted. Cherry LA, GCDS and Liam Hodges lean design- and fashion-led instead.
Are any brands on this list no longer trading?
Every brand listed here is still operating. Several have changed hands — HUF is owned by TSI Holdings, LRG by Mad Engine and Brixton by Altamont Capital Partners — but all continue to release new collections.