Brand profile
Over the Rainbow
Family-run Toronto denim institution since 1975, stocking premium men's and women's jeans with in-house tailoring at the Manulife Centre.
TorontoOrigin
Minimalist / ContemporaryStyle
$$$Price
What to know about Over the Rainbow
Over the Rainbow is an independent, family-owned premium denim store in Toronto's Bloor-Yorkville district, founded in 1975 by Joel Carman. Since 2019 it has operated from a 6,500-square-foot space in the Manulife Centre at 55 Bloor St W, known for its towering denim wall. It stocks men's and women's jeans from AG, AGOLDE, Citizens of Humanity, FRAME, Mother, Naked & Famous, Paige and Rag & Bone, alongside casualwear and accessories, and runs an in-house tailor shop for alterations and repairs.
- Founded
- 1975
- Origin
- Toronto, Canada
- Price
- $$$
- Facts checked
- November 2026
- Styles
- Minimalist / Contemporary, Workwear / Heritage
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