76% matchOtherwise
Bold pattern-led slow fashion with artisan production
What changes: Woven shirting focus rather than knitwear and blankets
Brand profile
PAY'S
Mexico City unisex knitwear label making brightly patterned cotton sweaters, ponchos and sarapes that fuse Mexican folk motifs with pop-culture graphics.
Mexico CityOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price
What to know about PAY'S
Knitwear first, everything else after
The line is built on cotton knit sweaters, ponchos, sarapes and blankets, with tops, shirts, bottoms and totes filled in around that core.
Mexican folk motifs meet pop humor
Bright graphic patterning pulls from Mexican folk references and tribal geometry, often crossed with pop-culture jokes rather than plain minimalism.
Online-first, now testing retail floors
Founded in 2014 as a unisex direct-to-consumer label in Mexico City, it is moving into department stores via a multi-brand Liverpool project for the 2026 World Cup.
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Brand facts
PPAAYYSS (styled Pay's) is a Mexico City knitwear label founded by Raúl Rojo and Manolo Martínez as a unisex, online-first brand. It builds cotton knit sweaters, ponchos, sarapes and blankets around bright graphic patterning that mixes Mexican folk references, tribal geometry and pop-culture humor, plus tops, vests, shirts, bottoms and tote bags. Collaboration runs through the label, including a "Fuck Stigma" capsule with illustrator Hattie Stewart. The brand is now expanding into department stores, with a multi-brand Liverpool project tied to the 2026 World Cup.
- Founded
- 2014
- Origin
- Mexico City, Mexico
- Made in
- Mexico
- Price
- $$$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Streetwear, Quiet luxury