PAY'S

PPAAYYSS (styled Pay's) is a Mexico City knitwear label founded by Raúl Rojo and Manolo Martínez as a unisex, online-first brand. It builds cotton knit sweaters, ponchos, sarapes and blankets around bright graphic patterning that mixes Mexican folk references, tribal geometry and pop-culture humor, plus tops, vests, shirts, bottoms and tote bags. Collaboration runs through the label, including a "Fuck Stigma" capsule with illustrator Hattie Stewart. The brand is now expanding into department stores, with a multi-brand Liverpool project tied to the 2026 World Cup.