Brand profile

Plain Goods

Connecticut lifestyle shop selling contemporary and vintage clothing, its own label, antiques and home goods from a historic Pavilion Hall.

New PrestonOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price

What to know about Plain Goods

Plain Goods is a lifestyle shop in New Preston, Connecticut, opened in November 2015 by interior designer Michael DePerno and fashion brand manager Andrew Fry. The name refers to a simple, unadorned style and to old-fashioned dry goods stores. Since 2019 it has been in the historic 1897 Pavilion Hall, with 6,000 square feet over two floors. It sells contemporary and vintage menswear and womenswear, its own Plain Goods label, children's wear, leather goods, apothecary items, textiles, antiques and home goods.

Founded
2015
Origin
New Preston, United States
Price
$$$
Focus
Unisex
Facts checked
November 2026
Styles
Minimalist / Contemporary, Workwear / Heritage

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