Brand profile
Pretty Green
Liam Gallagher's British mod and Britpop menswear label, known for tipped polos, paisley shirts and parkas, now under Frasers Group ownership.
What to know about Pretty Green
Pretty Green is a British menswear label founded in 2009 by Oasis frontman Liam Gallagher, translating mod and Britpop style into tipped polo shirts, paisley-print shirts, Harrington jackets, fishtail parkas, knitwear and graphic tees. The brand fell into administration in 2019 and was bought by JD Sports, which closed most stores; Frasers Group acquired it from JD in December 2022 and was reported in 2023 to be seeking a buyer. It now trades mainly online at prettygreen.com and through UK multi-brand retailers.
- Founded
- 2009
- Origin
- Manchester, United Kingdom
- Price
- $$
- Facts checked
- October 2026
- Styles
- Urban prep / Ivy, Workwear / Heritage
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