Pursue Fitness

Pursue Fitness is a British gymwear label founded in Bolton in 2013 by Michael Hughes, who started the brand at 18 with roughly £300 of savings. It operates direct-to-consumer, selling men's and women's training and loungewear: tapered joggers, fleece and zip hoodies, tees, shorts, seamless sets, leggings and a dedicated pump-cover range of oversized layering pieces. The company remains independently owned with no outside funding, dispatches from a UK warehouse, and reports shipping to more than 160 countries across 1,500-plus released products.