Brand profile

Replay

Italian denim house from Asolo, known for heavily treated vintage washes and Hyperflex stretch jeans across family-wide casualwear.

AsoloOrigin
Workwear / HeritageStyle
$$Price

What to know about Replay

Replay is the denim-led casualwear label of Fashion Box SpA, headquartered in Asolo, near Treviso. Claudio Buziol registered the name in 1978 and founded the company in 1981, building the vintage-washing and garment-treatment expertise that still defines the line. The range covers men's, women's and children's jeans, jersey, outerwear, footwear and accessories under Replay, Replay & Sons and We Are Replay, with Hyperflex and X-Lite stretch denim plus archive reissues like the 9zero1. Exports drive over 90 percent of revenue across 50-plus countries and roughly 140 monobrand stores.

Founded
1981
Origin
Asolo, Italy
Price
$$
Facts checked
October 2026
Styles
Workwear / Heritage, Minimalist / Contemporary

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