Rock 'Em Socks

Rock 'Em Socks is an Orlando-based graphic sock label founded in 2011 by Rob Starkman, a former UCF men's basketball student manager who began dip-dyeing socks in a dorm bathtub. The brand designs and finishes printed crew, ankle and knee-high socks at its Florida facility, working largely through officially licensed partnerships with the NBA, WNBA, MLS clubs, Disney and Star Wars, plus novelty collaborations such as Orlando International Airport carpet socks. Products are unisex, sold direct and through league stores, typically priced between roughly $13 and $20 a pair.