74% matchCENTRE COMMERCIAL
Multi-brand concept store, curation over house label
What changes: Sustainability/traceability focus rather than designer and streetwear
Brand profile
Rooney
Independent Old Montreal boutique, founded 2006, stocking contemporary and streetwear labels from Comme des Garçons and Our Legacy to Stüssy and New Balance.
MontrealOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price
2 brands like Rooney like CENTRE COMMERCIAL, Clark Street Mercantile →
What to know about Rooney
A shop, not a label
Rooney is a multi-brand boutique in Old Montreal, opened in 2006 by Alex Danino and run with his wife Michelle, with an online store added in 2008.
Skate roots, designer present
It started with Stussy and Nike and now carries Comme des Garcons, Our Legacy, Lemaire, Margiela, Acne, mfpen and Totome alongside New Balance, Asics and Adidas.
Buying favors emerging and wearable
The selection leans toward emerging designers and everyday clothes rather than runway statement pieces, spanning menswear and womenswear from one small storefront.
Looks from Rooney
Shop all Rooney ↗If you like Rooney
74% match
72% matchClark Street Mercantile
Fellow Montréal independent, craft-led buy
What changes: Portuguese-made heritage basics instead of CdG-tier designer
Brand facts
Rooney is an independent multi-brand boutique in Old Montreal, opened in 2006 by Alex Danino and run with his wife Michelle from a small shop at 395 rue Notre-Dame Ouest, with an online store added in 2008. It began around streetwear and skate labels such as Stüssy and Nike and now mixes those with contemporary and designer menswear and womenswear: Comme des Garçons, Our Legacy, Lemaire, Maison Margiela, Acne Studios, mfpen, Totême, Paloma Wool, plus New Balance, Asics and Adidas footwear. Buying leans toward emerging designers and everyday wearability.
- Founded
- 2006
- Origin
- Montreal, Canada
- Price
- $$$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Urban prep / Ivy, Workwear / Heritage