Russell Athletic

Russell Athletic is an American athletic apparel label founded by Benjamin Russell in Alexander City, Alabama, in 1902, originally producing women's undershirts and children's undergarments before moving into cotton athletic wear. The brand is credited with popularizing the cotton sweatshirt and supplies team uniforms for football, basketball, baseball and volleyball. It has operated as a Fruit of the Loom subsidiary since Berkshire Hathaway's 2006 purchase, and is headquartered in Bowling Green, Kentucky. Core range is gym-class basics: Dri-Power moisture-wicking fleece hoodies, crews, sweatpants and tees, with hoodies around $30. Its Eagle R logo is a vintage-streetwear staple.