Brand profile

Scarlet and Sam

Melbourne label founded in 2021 by Scarlet Robertson, known for viral crochet knit tops and vintage-informed capsule pieces released outside seasonal cycles.

MelbourneOrigin

UnisexFocus

Minimalist / ContemporaryStyle

$$Price

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4 brands like Scarlet and Sam like Arthur Apparel, Djerf Avenue, Sezane →

What to know about Scarlet and Sam

Crochet knits started the whole thing

Scarlet Robertson launched the label in 2021 after a crochet top she made for her own birthday spread on Instagram; those knit tops are still part of the range.

Capsule drops, not seasonal collections

Rather than spring/summer calendars, the brand releases small capsules, with recurring styles like the Capsule Bomber, Juicy Wedge, Scrunched Shirt and Scrunched Tee returning.

Vintage resale background shows in cuts

Robertson previously ran a vintage resale business, and the clothes read as vintage references worked into contemporary silhouettes at a mid-tier price.

Known forShirts & overshirtsSweaters & knitwearT-shirts & graphic teesTrousers & pants

StyleMinimalist / Contemporary Quiet luxury Urban prep / Ivy

If you like Scarlet and Sam

82% match

Arthur Apparel

$$Retro separatesSouth Coast NSW, Australia

Australian indie womenswear with retro prints, soft separates

What changes: Prints and dresses over knitwear hero pieces

Shop Arthur Apparel

75% match

Djerf Avenue

$$Relaxed basicsStockholm, Sweden

Founder-led, Instagram-built, non-seasonal capsule staples

What changes: Scandi neutral minimalism rather than vintage craft detail

Shop Djerf Avenue 19 brands like Djerf Avenue →

71% match

Sezane

$$French classicsParis, France

Vintage-referencing DTC drops, but French-classic wardrobe

What changes: Much larger range including shoes, bags and leather

Shop Sezane 30 brands like Sezane →

61% match

Mango

$$Budget trendsBarcelona, Spain

Trend-led versions of the same silhouettes, far cheaper

What changes: Fast-fashion scale, no small-batch or handcraft angle

Shop Mango 21 brands like Mango →

Brand facts

Melbourne label started in 2021 by Scarlet Robertson after a crochet top made for her birthday went viral on Instagram. Robertson, who previously ran a vintage resale business, works in capsule drops rather than seasonal collections, pairing vintage references with contemporary silhouettes. Recurring pieces include the Capsule Bomber, Juicy Wedge, Scrunched Shirt and Scrunched Tee, alongside the crochet knit tops that launched the brand. Robertson ran operations solo until 2024 and has since added ecommerce and marketing staff, selling direct online plus Australian and New Zealand retail.

Founded: 2021
Origin: Melbourne, Australia
Made in: Asia
Price: $$
Focus: Unisex
Facts checked: August 2026
Styles: Minimalist / Contemporary, Quiet luxury, Urban prep / Ivy

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