Seventh

Seventh is a London label founded in 2019 by Bukki Ojo, a vintage-clothing collector who set out to refine everyday basics. The range centres on heavyweight loopback hoodies, crewnecks and sweatpants cut in relaxed, boxy shapes, alongside tees and caps, in muted seasonal colourways such as Coffee. Fabric weight, hand-feel and simple cuts drive the design rather than graphics or logos. The brand sells direct through its own webstore, ships internationally, and shoots launch films with London musicians in Hackney studios.