V2 Hoodie
The heavyweight loopback V2 hoodie, in both pullover and zipped forms, is the anchor of Seventh's boxy, logo-free basics range.
2 live now · from $186
Explore V2 Hoodies →Brand profile
Seventh
London label founded in 2019 by Bukki Ojo, making heavyweight hoodies, sweatpants and tees in muted, minimal colourways.
LondonOrigin
MenswearFocus
Minimalist / ContemporaryStyle
$$Price
4 brands like Seventh like Museum of Peace & Quiet, Fear of God, Youth →
What to know about Seventh
Weight and hand-feel over graphics
Heavyweight loopback hoodies, crewnecks and sweatpants in relaxed boxy cuts; fabric and fit carry the design instead of logos or prints.
A vintage collector's take on basics
Founder Bukki Ojo came to the label from collecting vintage clothing, and built the range around refining everyday tees and sweats rather than seasonal newness.
Direct-to-consumer, London-scene led
Sold only through its own webstore with international shipping, with launch films shot in Hackney studios alongside London musicians.
The pieces that define Seventh
Shop Seventh →
V2 Stacks Sweatpants
Cut to match the V2 hoodie in the same heavyweight loopback, the Stacks sweatpant completes the brand's signature relaxed set.
1 live now · from $149
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Orb Shell
The Orb Shell jacket and shorts show Seventh's technical side, a lightweight counterpoint to its fleece staples.
2 live now · from $230
Explore Orb Shell →Shop Seventh
Shop all Seventh ↗Available atSSENSE
If you like Seventh
85% matchMuseum of Peace & Quiet
Earth-toned minimal fleece in relaxed unisex cuts
What changes: More loungewear-leaning with occasional logo script; US pricing
72% matchFear of God
Oversized basics in luxe fabrics, neutral palette
What changes: Far higher price and full designer collections
70% matchYouth
Quiet, well-cut minimalism from a boutique in-house line
What changes: Denim and tailoring focus over jersey and fleece
68% matchParages
Natural-fabric relaxed staples, made-in-France
What changes: Workwear and tailoring pieces, not sweat-led
Brand facts
Seventh is a London label founded in 2019 by Bukki Ojo, a vintage-clothing collector who set out to refine everyday basics. The range centres on heavyweight loopback hoodies, crewnecks and sweatpants cut in relaxed, boxy shapes, alongside tees and caps, in muted seasonal colourways such as Coffee. Fabric weight, hand-feel and simple cuts drive the design rather than graphics or logos. The brand sells direct through its own webstore, ships internationally, and shoots launch films with London musicians in Hackney studios.
- Founded
- 2019
- Origin
- London, United Kingdom
- Made in
- Asia
- Price
- $$
- Typical prices
- Hoodies $277–$310 · T-shirts $66–$80
- Focus
- Menswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Streetwear, Quiet luxury