Sleeper
Sleeper is a Ukrainian label founded in 2014 by former fashion editors Kate Zubarieva and Asya Varetsa, who built it around the idea of "walking sleepwear" — pyjamas designed for the street as much as the bedroom. Its signature is the linen party pyjama set with detachable feather cuffs, worn by Selena Gomez, Kendall Jenner and Kate Moss, alongside dresses, bridal, swimwear, bags and shoes. After Russia's 2022 invasion the founders shifted production to Turkey, rebranded with a new logo in 2023, and reopened a Kyiv atelier and first store.
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