78% matchOseree
Same party-glamour resortwear, in metallic lurex swim
What changes: Swim-led and Italian-made rather than linen sets
Brand profile
Sleeper
Ukrainian label known for feather-trimmed linen "walking sleepwear" pyjama sets that double as party and daywear.
KyivOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$Price
4 brands like Sleeper like Oseree, Rotate Birger Christensen, With Jéan →
What to know about Sleeper
Pyjamas built to leave the house
The label's premise is "walking sleepwear" — matching sets cut for the street, with the linen party pyjama and its detachable feather cuffs as the signature piece.
Editors' eye, celebrity pickup
Founded in 2014 by former fashion editors Kate Zubarieva and Asya Varetsa, the sets have been worn by Selena Gomez, Kendall Jenner and Kate Moss.
Kyiv label, Turkish production
After Russia's 2022 invasion the founders moved manufacturing to Turkey, rebranded with a new logo in 2023, then reopened a Kyiv atelier and first store.
If you like Sleeper
78% match
74% matchRotate Birger Christensen
Embellished going-out dressing with the same viral appeal
What changes: Straight party dresses, no loungewear crossover
71% matchWith Jéan
Feminine occasion pieces with a lingerie-ish wink
What changes: Corsetry and slips instead of relaxed pyjama shapes
69% matchSaks Potts
Playful trim-heavy Scandi glamour, outerwear-led
What changes: Fur-trimmed coats and leather, not soft sets
Brand facts
Sleeper is a Ukrainian label founded in 2014 by former fashion editors Kate Zubarieva and Asya Varetsa, who built it around the idea of "walking sleepwear" — pyjamas designed for the street as much as the bedroom. Its signature is the linen party pyjama set with detachable feather cuffs, worn by Selena Gomez, Kendall Jenner and Kate Moss, alongside dresses, bridal, swimwear, bags and shoes. After Russia's 2022 invasion the founders shifted production to Turkey, rebranded with a new logo in 2023, and reopened a Kyiv atelier and first store.
- Founded
- 2014
- Origin
- Kyiv, Ukraine
- Made in
- Ukraine
- Price
- $$$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury, Y2K