Son of a Stag

Son of a Stag is an independent multi-brand menswear store at 9 Dray Walk, just off Brick Lane in east London. It specialises in Japanese and American selvedge denim, boots and heritage workwear. Owner Rudy Budhdeo stocks more than 50 labels, including Full Count, orSlow, ONI, Chippewa, Filson and Merz b. Schwanen. The shop also offers chain-stitch hemming, alterations and denim repairs on vintage sewing machines. It works with Full Count to run that Japanese label's first official overseas store, also in London.