Brand profile
Standard & Strange
Independent heritage menswear shop selling Japanese selvedge denim, boots and Americana-inspired workwear in Berkeley, Santa Fe, New York and online.
BerkeleyOrigin
MenswearFocus
Workwear / HeritageStyle
$$$Price
What to know about Standard & Strange
Standard & Strange is an independent multi-brand menswear retailer founded in 2012 by Jeremy Smith and Neil Berrett, who opened a 200-square-foot shop in Oakland. Its Bay Area store now operates in Berkeley, alongside locations in Santa Fe and New York and an online store. The selection focuses on raw selvedge denim, leather boots, outerwear and accessories from the US, Europe and Japan, including The Real McCoy's, Momotaro, Visvim and Kapital. It has also been the sole US seller of Clinch Boots.
- Founded
- 2012
- Origin
- Berkeley, United States
- Price
- $$$
- Focus
- Menswear
- Facts checked
- November 2026
- Styles
- Workwear / Heritage
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