Strideline

Strideline is a Seattle sock label founded in 2009 by high school friends Jake Director and Riley Goodman, who funded it with graduation party money. It began with city-inspired graphic crew socks and now builds officially licensed NFL, NFLPA, NCAA, MLS, MLBPA and Overtime Elite designs alongside basics in combed cotton, merino wool and recycled yarns. Styles span no-show to half calf, with team colorways and custom team orders. Single pairs run roughly $12-$20; multipacks reach about $50. The company remains independent and operating.