Brand profile

The Great Divide

London menswear retailer stocking heritage, workwear and Americana-leaning labels from the US, Japan and Britain, such as Drake's, Needles and Pendleton.

LondonOrigin
MenswearFocus
Workwear / HeritageStyle
$$$Price

What to know about The Great Divide

The Great Divide is an independent multi-brand menswear retailer based in London, trading mainly online, with its registered office at 331a Old Street, EC1V. The company was incorporated in 2010 and began as a European destination for North American heritage labels. It now stocks American, Japanese and British brands, including Drake's, Needles, Pendleton, Wythe, Frizmworks, Pilgrim and Big Rock Candy Mountaineering. The selection centres on workwear, Americana and outdoor-inspired clothing, footwear and accessories, with an emphasis on craftsmanship and timeless design.

Founded
2010
Origin
London, United Kingdom
Price
$$$
Focus
Menswear
Facts checked
November 2026
Styles
Workwear / Heritage, Urban prep / Ivy

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