Brand profile
The Great Divide
London menswear retailer stocking heritage, workwear and Americana-leaning labels from the US, Japan and Britain, such as Drake's, Needles and Pendleton.
What to know about The Great Divide
The Great Divide is an independent multi-brand menswear retailer based in London, trading mainly online, with its registered office at 331a Old Street, EC1V. The company was incorporated in 2010 and began as a European destination for North American heritage labels. It now stocks American, Japanese and British brands, including Drake's, Needles, Pendleton, Wythe, Frizmworks, Pilgrim and Big Rock Candy Mountaineering. The selection centres on workwear, Americana and outdoor-inspired clothing, footwear and accessories, with an emphasis on craftsmanship and timeless design.
- Founded
- 2010
- Origin
- London, United Kingdom
- Price
- $$$
- Focus
- Menswear
- Facts checked
- November 2026
- Styles
- Workwear / Heritage, Urban prep / Ivy
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