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Homegrown Sydney streetwear staple of local e-tail
What changes: Single label with a narrow men's focus, not a marketplace
Brand profile
The Iconic
Australian online fashion, sport and beauty marketplace serving Australia and New Zealand, owned by Global Fashion Group and known for fast Sydney-based delivery.
SydneyOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$Price
What to know about The Iconic
A retailer, not a label
This is an Australian online marketplace stocking thousands of local and international brands across fashion, sport, beauty, kids and homewares, plus its own in-house lines.
Built around fast delivery
Same-day and next-day shipping runs out of a 28,000 sqm fulfilment centre at Yennora in western Sydney, serving customers in Australia and New Zealand.
Part of a global group
Launched in Sydney in 2011 out of Rocket Internet, it now sits under Frankfurt-listed Global Fashion Group alongside Dafiti and ZALORA.
If you like The Iconic
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Online-first, trend-fast dressing at accessible prices
What changes: Own-label only, tighter going-out aesthetic
Brand facts
THE ICONIC is an Australian online fashion, sport, beauty, kidswear and homewares retailer serving Australia and New Zealand. Launched in Sydney in 2011 by Adam Jacobs, Finn Age Haensel and Andreas Otto out of Rocket Internet, it operates as a platform of Frankfurt-listed Global Fashion Group alongside Dafiti and ZALORA. The marketplace stocks thousands of local and international labels plus in-house lines, and leans on fast same-day and next-day delivery from its 28,000 sqm Yennora fulfilment centre in western Sydney. Jere Calmes is chief executive.
- Founded
- 2011
- Origin
- Sydney, Australia
- Made in
- Asia, Europe, Australia
- Price
- $$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Streetwear, Athleisure / Sportswear