The Iconic

StyleMinimalist / ContemporaryStreetwearAthleisure / Sportswear

Known forSneakers

Origin · Sydney, AustraliaMade in · Asia, Europe, AustraliaFounded · 2011

THE ICONIC is an Australian online fashion, sport, beauty, kidswear and homewares retailer serving Australia and New Zealand. Launched in Sydney in 2011 by Adam Jacobs, Finn Age Haensel and Andreas Otto out of Rocket Internet, it operates as a platform of Frankfurt-listed Global Fashion Group alongside Dafiti and ZALORA. The marketplace stocks thousands of local and international labels plus in-house lines, and leans on fast same-day and next-day delivery from its 28,000 sqm Yennora fulfilment centre in western Sydney. Jere Calmes is chief executive.

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