The Standard Store

The Standard Store is an independent multi-brand clothing retailer founded in 2011 by husband-and-wife team Nicola and Orlando Reindorf, former fashion wholesalers who moved to Sydney from the UK. Its flagship occupies a historic former laundromat at 431 Crown Street, Surry Hills, alongside a Melbourne shop and an online store. The edit centres on international menswear and womenswear, including Engineered Garments, Kestin, Universal Works and Bisous Skateboards, mixing Japanese denim, New York utility pieces and European heritage labels.