Tifosi Optics

Tifosi Optics is an American sport eyewear brand founded in 2003 by husband-and-wife cycling reps Joe and Elizabeth Earley, who built the company around high-performance sunglasses at accessible prices. Based in Watkinsville, Georgia, it designs wraparound and semi-rimless frames for cycling, running, golf and everyday wear, with interchangeable and photochromic Fototec lenses and Grilamid TR-90 frames. Prices typically run roughly $25 to $90. The brand remains independent and family-run; Joe Earley serves as CEO, and former Costa Del Mar executive Michelle Crockett joined as COO in June 2025.