Brand profile
Tori Richard
Family-run Honolulu resort-wear label making print-driven aloha shirts in cotton lawn, cut and sewn in Hawaii since 1956.
What to know about Tori Richard
Tori Richard is a Honolulu resort-wear house founded in 1956 by Mortimer Feldman with partners Janice Moody and Mitsue Aka, still family-run under CEO Josh Feldman. It designs proprietary prints in-house, printing cotton lawn in Japan and cutting and sewing shirts in Hawaii. The line covers men's and women's aloha shirts, dresses, linen, silk and uniforms, with signature print-matched pockets. Men's shirts typically run $105-$145. It opened its first mainland store at Scottsdale Fashion Square in October 2025 and marked 70 years in 2026.
- Founded
- 1956
- Origin
- Honolulu, United States
- Price
- $$
- Styles
- Urban prep / Ivy, Workwear / Heritage
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