TOVE

TOVE is a London womenswear label founded in 2019 by Camille Perry and Holly Wright, both former high-street design and buying executives. The independently run brand builds each collection around fluid tailoring, bias-cut and Grecian-style dresses, silk shirting, backless tops and leather separates in a restrained, feminine palette. It shows on the London Fashion Week schedule, won British Fashion Council Fashion Trust support in 2025, and paired its SS26 show looks with jewellery from Danish brand Pandora. Key markets are the UK, USA and Middle East; stockists include SSENSE.