78% matchSofie D'Hoore
Purist womenswear in natural fabrics, quietly feminine
What changes: Boxier, comfort-led shapes rather than bias-cut fluidity
Brand profile
TOVE
London womenswear label founded in 2019 by Camille Perry and Holly Wright, known for fluid tailoring, bias-cut dresses and silk separates.
LondonOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$$Price
4 brands like TOVE like Sofie D'Hoore, LEMAIRE, Maggie Marilyn →
What to know about TOVE
A womenswear label, not menswear
TOVE designs for women: bias-cut and Grecian dresses, silk shirting, backless tops and leather separates in a restrained, feminine palette.
High-street training, high-end prices
Founders Camille Perry and Holly Wright came from high-street design and buying roles, and run the label independently at a high price tier.
Silk shirting is the anchor
The collections are built around fluid tailoring and silk shirts, with the rest of the range following the same soft, unstructured logic.
If you like TOVE
78% match
76% matchLEMAIRE
Fluid minimal silhouettes in a restrained palette
What changes: Androgynous and unisex rather than overtly feminine
73% matchMaggie Marilyn
Contemporary tailoring and shirting with a traceability story
What changes: Sustainability-first positioning, less evening-focused
69% matchSubtle Le Nguyen
Sculptural, minimalist dressing with draped elegance
What changes: Rooted in Vietnamese dress traditions; smaller range
Brand facts
TOVE is a London womenswear label founded in 2019 by Camille Perry and Holly Wright, both former high-street design and buying executives. The independently run brand builds each collection around fluid tailoring, bias-cut and Grecian-style dresses, silk shirting, backless tops and leather separates in a restrained, feminine palette. It shows on the London Fashion Week schedule, won British Fashion Council Fashion Trust support in 2025, and paired its SS26 show looks with jewellery from Danish brand Pandora. Key markets are the UK, USA and Middle East; stockists include SSENSE.
- Founded
- 2019
- Origin
- London, United Kingdom
- Made in
- Italy
- Price
- $$$$
- Focus
- Womenswear
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Quiet luxury