80% matchBrand profile
Maggie Marilyn
New Zealand womenswear label making traceable, B Corp-certified tailoring, shirting and knitwear, sold mainly direct-to-consumer.
AucklandOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$$Price
4 brands like Maggie Marilyn like TOVE, Sofie D'Hoore, Margaret Howell →
What to know about Maggie Marilyn
Traceability is published, not implied
A certified B Corporation that lists its suppliers and materials, using organic cotton and New Zealand wool with production concentrated in New Zealand.
Sells direct after leaving wholesale
The label left wholesale accounts including Net-a-Porter around 2020 and now sells mainly direct, anchored by its Somewhere line of year-round essentials.
Shirting and tailoring, not trend pieces
The range centres on cotton shirting, tailored blazers, knitwear and relaxed suiting in a restrained minimalist register at high price points.
If you like Maggie Marilyn
80% match
77% matchSofie D'Hoore
Purist natural-fibre womenswear, shirting and knits
What changes: Longer-established, Belgian minimalism, less sustainability messaging
75% matchMargaret Howell
Relaxed shirting and tailoring in traceable UK cloth
What changes: Heritage British, unisex range, more classic silhouettes
71% matchToast Clothing
Slow-fashion natural fibres at a softer price point
What changes: Lower price, homeware-inclusive, no tailoring focus
Brand facts
Maggie Marilyn is an Auckland womenswear label founded in 2016 by designer Maggie Marilyn Hewitt shortly after she finished fashion school. It makes tailored blazers, cotton shirting, knitwear and relaxed suiting from traceable materials such as organic cotton and New Zealand wool, with production concentrated in New Zealand. A certified B Corporation, the label publishes supplier and materials information and shifted from wholesale accounts including Net-a-Porter to a mainly direct-to-consumer model around 2020, anchored by its Somewhere line of year-round essentials.
- Founded
- 2016
- Origin
- Auckland, New Zealand
- Made in
- New Zealand
- Price
- $$$$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury