Brand profile

True Religion

American denim label known for its horseshoe logo and thick contrast stitching, rebuilt after two bankruptcies around hip-hop-led marketing.

VernonOrigin
UnisexFocus
Y2KStyle
$$Price

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A man wearing a True Religion jean jacket and matching pants with flowers embroidered on it

What to know about True Religion

The stitching is the signature

Heavy contrast stitching, the horseshoe logo and a flap-pocket back yoke are the whole identity, carried across Ricky and Billy jean fits and logo tees, hoodies and joggers.

A 2000s premium label, repriced

It rode the 2000s premium-denim boom, then filed Chapter 11 in 2017 and 2020; today it sits at mid-tier prices under private-equity ownership rather than at the top.

Now aimed at hip-hop shoppers

Under CEO Michael Buckley the brand courts a younger hip-hop audience, so the Y2K denim reads as streetwear more than as designer jeans.

Known forJeans & denim

How True Religion fits

Overall fit

mixed

Most shoppers report the denim runs close to true to size in the waist with generous inseams, while the branded tees and fleece tend to feel a touch small or slim compared with typical US streetwear sizing.

Tip: Take your usual waist in jeans but expect to hem, and consider sizing up one in logo tees and hoodies if you want anything other than a close fit.

true to size in the waistlong inseam, needs hemmingtees run smallstretch styles relax after wearcheck the fit name, not just the size

Medium confidence · based on 14 sources

By category

CategoryRunsShapeSize advice
Trousers & pantstrue to sizejoggers and sweatpants sit relaxed through the seat with a tapered legTake your usual size; the drawcord waist absorbs most fit differences.
Jeans & denimtrue to sizefit-name dependent — Ricky reads relaxed straight, Billy and Rocco much slimmer through thigh and legOrder your measured waist and plan on a hem, but consider going up one in the rigid non-stretch fits if you have larger thighs.
Jacketsslightly smalldenim jackets are cut fairly trim and shrunken through the chest and shouldersSize up if you want to layer a hoodie underneath a denim jacket.
T-shirts & graphic teesslightly smallregular to slightly slim through chest and sleeve on classic logo tees, with some newer drops cut boxierSize up one if you prefer a relaxed drape rather than a fitted look.
Hoodies & sweatshirtstrue to sizeregular, moderately roomy streetwear cutStick with your normal size and go up one only if you layer heavily or want an oversized look.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

True Religion fit questions

Does True Religion run big or small?

True Religion varies by piece. Take your usual waist in jeans but expect to hem, and consider sizing up one in logo tees and hoodies if you want anything other than a close fit. Most shoppers report the denim runs close to true to size in the waist with generous inseams, while the branded tees and fleece tend to feel a touch small or slim compared with typical US streetwear sizing.

How does True Religion fit?

Most shoppers report the denim runs close to true to size in the waist with generous inseams, while the branded tees and fleece tend to feel a touch small or slim compared with typical US streetwear sizing. Overall shape: denim ranges from slim (Rocco/Ricky skinny-ish) to relaxed straight, while tops are generally regular to slightly slim through the body.

How do True Religion trousers & pants fit?

True Religion trousers & pants fits true to size. Take your usual size; the drawcord waist absorbs most fit differences. Shape: joggers and sweatpants sit relaxed through the seat with a tapered leg.

How do True Religion jeans & denim fit?

True Religion jeans & denim fits true to size. Order your measured waist and plan on a hem, but consider going up one in the rigid non-stretch fits if you have larger thighs. Shape: fit-name dependent — Ricky reads relaxed straight, Billy and Rocco much slimmer through thigh and leg.

How do True Religion jackets fit?

True Religion jackets fits slightly small. Size up if you want to layer a hoodie underneath a denim jacket. Shape: denim jackets are cut fairly trim and shrunken through the chest and shoulders.

Brand facts

True Religion makes American denim built on heavy contrast stitching, the horseshoe logo and a flap-pocket back yoke, with Ricky and Billy fits alongside logo tees, hoodies and joggers. Founded in Vernon, California by then-couple Jeff Lubell and Kym Gold, it rode the 2000s premium-denim boom, was bought by TowerBrook Capital in 2013 for roughly $835 million, then restructured through Chapter 11 twice, in 2017 and 2020. It now operates under private-equity ownership with Michael Buckley as CEO, courting a younger hip-hop audience at lower price points.

Founded
2002
Origin
Vernon, United States
Made in
USA, Mexico, China
Price
$$
Focus
Unisex
Facts checked
August 2026
Styles
Y2K, Streetwear, Workwear / Heritage

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