Brand profile

Diesel

Italian denim house founded by Renzo Rosso in 1978, now part of OTB Group; Glenn Martens left as creative director after his September 2026 show.

MolvenaOrigin
UnisexFocus
Y2KStyle
$$$Price

26 brands like Diesel like Ksubi, VETEMENTS, G-Star RAW →

A man wearing a white Diesel t-shirt and jeansDiesel — Blue 2001 D-Macro-FSI1 JeansDiesel — END. x Diesel Long Sleeve Shirt in Olive Green, Size X-Small

What to know about Diesel

Glenn Martens rewired the denim

Since 2020 the Belgian designer, who also heads Maison Margiela, has pushed Diesel toward treated and devoré denim, distressed washes, latex and heavy logo use.

Jeans first, everything else after

Denim is the core competency after 1978 in Molvena, but the label also runs underwear, fragrance, the 1DR bag with Oval D hardware, and Diesel Living homeware.

Big house behind the label

Diesel belongs to Renzo Rosso's OTB Group alongside Margiela, Marni and Jil Sander, and shows in Milan to thousands of public attendees rather than press only.

Known forJeans & denim

The pieces that define Diesel

Shop Diesel →
Diesel — 1DR Line

1DR Line

The Oval D-stamped 1DR bags, wallets and belts are the hardware signature that defines Diesel under Glenn Martens.

1 live now · from $157

Explore 1DR →
Diesel — Joggjeans

Joggjeans

Diesel invented the jersey-denim hybrid, and the Jogg/Joggjeans fits remain its most copied technical denim idea.

3 live now · from $189

Explore Joggjeans →
Diesel — D-Strukt Jeans

D-Strukt Jeans

Diesel's named slim-tapered fit, shown here in treated, patched and coated washes that showcase the brand's denim finishing.

2 live now · from $153

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Diesel
$285$14350% off
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Diesel
$335$16850% off
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Diesel
$335$16850% off
END.
Shop at END. ↗
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Available atSSENSE · END. · Blue Beach Denim

How Diesel fits

Overall fit

slightly small

Shoppers most often report Diesel running a touch small and slim in its core denim, tees and jackets due to Italian sizing, while the newer designer-led oversized and treated-denim pieces fit large by design.

Tip: Take your usual size in the oversized/logo pieces but consider going up one in slim denim, tees and tailored jackets.

Italian sizing, runs smallslim through the waist and thighlong inseamoversized runway pieces fit bigsize up in tees

Medium confidence · based on 14 sources

By category

CategoryRunsShapeSize advice
Hoodies & sweatshirtsmixedranges from a trim classic fit to very oversized in the designer-led dropsCheck the specific style, since the basics run slim while the statement hoodies are already oversized.
Shirts & overshirtsslightly smallslim European cut through the chest and sleeveGo up a size if you are between sizes or broader through the shoulders.
Trousers & pantstrue to sizeregular to tapered, with utility and cargo detailing on many stylesOrder your usual waist and expect to check the length.
Jeans & denimslightly smallmostly slim to tapered in the core range, with intentionally baggy and distressed styles in the fashion lineConsider one waist size up in the slim and skinny fits, and stay true to size in the loose 1996/D-Macs style cuts.
Jacketsslightly smallcut close through the chest and shoulders, typical of Italian sizingSize up if you plan to layer a hoodie or knit underneath.
T-shirts & graphic teesslightly smallslim and body-close on classic logo tees, boxier on the current oversized graphic piecesSize up one if you want a relaxed drape in the standard logo tees.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

Diesel fit questions

Does Diesel run big or small?

Diesel fits slightly small. Take your usual size in the oversized/logo pieces but consider going up one in slim denim, tees and tailored jackets. Shoppers most often report Diesel running a touch small and slim in its core denim, tees and jackets due to Italian sizing, while the newer designer-led oversized and treated-denim pieces fit large by design.

How does Diesel fit?

Shoppers most often report Diesel running a touch small and slim in its core denim, tees and jackets due to Italian sizing, while the newer designer-led oversized and treated-denim pieces fit large by design. Overall shape: generally slim and body-close on core denim and jersey, though Glenn Martens-era statement pieces are deliberately oversized and boxy.

How do Diesel hoodies & sweatshirts fit?

Diesel hoodies & sweatshirts varies by piece. Check the specific style, since the basics run slim while the statement hoodies are already oversized. Shape: ranges from a trim classic fit to very oversized in the designer-led drops.

How do Diesel shirts & overshirts fit?

Diesel shirts & overshirts fits slightly small. Go up a size if you are between sizes or broader through the shoulders. Shape: slim European cut through the chest and sleeve.

How do Diesel trousers & pants fit?

Diesel trousers & pants fits true to size. Order your usual waist and expect to check the length. Shape: regular to tapered, with utility and cargo detailing on many styles.

Brand facts

Diesel is an Italian denim and casualwear label founded by Renzo Rosso in 1978 and owned by his OTB Group, which also holds Maison Margiela, Marni and Jil Sander. Belgian designer Glenn Martens led creative direction from 2020 until his final Diesel show in Milan on 22 September 2026, and stays on at Maison Margiela; OTB has not yet named a successor. His collections leaned on treated and devoré denim, distressed washes, latex and logo-heavy pieces, plus the Oval D hardware, 1DR handbag and utility belt. Shows in Milan open to thousands of public attendees. Underwear, fragrance and Diesel Living extend the line.

Founded
1978
Origin
Molvena, Italy
Made in
Italy, Asia
Price
$$$
Typical prices
Trousers $215–$420 · T-shirts $110–$164 · Bags $341–$580
Focus
Unisex
Facts checked
August 2026
Styles
Y2K, Streetwear, Avant-garde

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