A man wearing Naked & Famous blue jeans and cream button up

Naked & Famous

$$
StyleWorkwear / HeritageMinimalist / ContemporaryStreetwear
Known forJeans & denim
Origin · Montreal, CanadaMade in · AsiaFounded · 2008

Naked & Famous Denim makes raw selvedge jeans in Montreal, using Japanese mills such as Kaihara and Kuroki. Founder Brandon Svarc, whose family has worked in Canadian garment manufacturing for decades, runs the label without advertising or celebrity endorsement, focusing on fabric experiments: extremely heavy 32oz denim, scratch-and-sniff, glow-in-the-dark, cashmere, silk and Kevlar blends. Core fits include the slim-tapered Weird Guy, skinny Super Guy and relaxed Easy Guy, sold unwashed alongside shirts, jackets and limited seasonal fabric drops.

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