Brand profile

Naked & Famous

Montreal raw denim label known for Japanese selvedge fabrics and experimental weaves, from 32oz heavyweight jeans to scratch-and-sniff denim.

MontrealOrigin
UnisexFocus
Workwear / HeritageStyle
$$Price

22 brands like Naked & Famous like 3sixteen, Edwin, Nudie Jeans →

A man wearing Naked & Famous blue jeans and cream button upNaked & Famous — 【Naked and Famous】快打旋風- 波動拳 日製緹花襯衫Naked & Famous — & Famous Ladies Wide Canvas Pants

What to know about Naked & Famous

Japanese denim, sewn in Montreal

Fabric comes from Japanese mills including Kaihara and Kuroki, cut and sewn in Montreal by a founder from a long-running Canadian garment family.

Fabric experiments are the draw

Alongside standard raw selvedge, the label runs limited drops in 32oz denim, glow-in-the-dark, scratch-and-sniff, cashmere, silk and Kevlar blends.

Three named fits, sold unwashed

Most of the range comes down to the slim-tapered Weird Guy, skinny Super Guy and relaxed Easy Guy, shipped raw with no advertising or celebrity push.

The pieces that define Naked & Famous

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Naked & Famous — Weird Guy Jeans

Weird Guy Jeans

The slim-tapered Weird Guy is the fit that defines Naked & Famous, sold raw in a rotating cast of Japanese selvedge fabrics from slubby limited runs to Guardian denim.

2 live now · from $201

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Naked & Famous — Easy Shirt

Easy Shirt

The relaxed Easy Shirt is the brand's fabric laboratory in shirt form — sashiko dobby, triple-twist-yarn flannel, slub cranes and novelty prints woven in Japan.

11 live now · from $85

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Naked & Famous — Vintage Flannel Work Shirt

Vintage Flannel Work Shirt

Heavyweight Japanese vintage flannel work shirts show the same obsession with unusual, textured yarns that drives the denim program.

3 live now · from $147

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25 discounted24% typical markdown32% deepest markdown2 retailersSee all of today's deals →

Available atBlue Beach Denim · DeeCee style

How Naked & Famous fits

Overall fit

runs small

Raw selvedge denim that is typically worn snug and stretches/shrinks with wear, so most buyers pick a size based on expected post-soak fit rather than off-the-shelf comfort.

Tip: Account for shrinkage on raw pairs\u2014sizing your true waist or up one is common since sanforized shrink-to-fit denim tightens after first wash and soak.

buy your true waist for slim fitraw denim shrinkstapered legstretches back out with wearWeird Guy is the safe pick

High confidence · based on 40 sources

By category

CategoryRunsShapeSize advice
Jeans & denimruns smallslim-tapered (Weird Guy), skinny (Super Guy), relaxed (Easy Guy)For raw/unsanforized pairs expect notable shrinkage\u2014many take their true measured waist or size up one, then let the jeans stretch back; sanforized versions run closer to tagged size.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

A man wearing a 3sixteen jacket and a black hat86% match

3sixteen

$$$Selvedge denimNew York City, United States

Custom Japanese selvedge, but US-sewn and workwear-leaning

What changes: Higher price, broader shirting/outerwear range, less novelty fabric

Naked & Famous fit questions

Does Naked & Famous run big or small?

Naked & Famous runs small. Account for shrinkage on raw pairs\u2014sizing your true waist or up one is common since sanforized shrink-to-fit denim tightens after first wash and soak. Raw selvedge denim that is typically worn snug and stretches/shrinks with wear, so most buyers pick a size based on expected post-soak fit rather than off-the-shelf comfort.

How does Naked & Famous fit?

Raw selvedge denim that is typically worn snug and stretches/shrinks with wear, so most buyers pick a size based on expected post-soak fit rather than off-the-shelf comfort. Overall shape: slim to tapered depending on cut.

How do Naked & Famous jeans & denim fit?

Naked & Famous jeans & denim runs small. For raw/unsanforized pairs expect notable shrinkage\u2014many take their true measured waist or size up one, then let the jeans stretch back; sanforized versions run closer to tagged size. Shape: slim-tapered (Weird Guy), skinny (Super Guy), relaxed (Easy Guy).

Brand facts

Naked & Famous Denim makes raw selvedge jeans in Montreal, using Japanese mills such as Kaihara and Kuroki. Founder Brandon Svarc, whose family has worked in Canadian garment manufacturing for decades, runs the label without advertising or celebrity endorsement, focusing on fabric experiments: extremely heavy 32oz denim, scratch-and-sniff, glow-in-the-dark, cashmere, silk and Kevlar blends. Core fits include the slim-tapered Weird Guy, skinny Super Guy and relaxed Easy Guy, sold unwashed alongside shirts, jackets and limited seasonal fabric drops.

Founded
2008
Origin
Montreal, Canada
Made in
Canada
Price
$$
Typical prices
Jeans $219–$300 · Shirts $156–$197 · Jackets $341–$432
Focus
Unisex
Facts checked
September 2026
Styles
Workwear / Heritage, Minimalist / Contemporary, Streetwear

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